Translating the band’s use of language as a political weapon into a visual moment, Pias Recording commissioned DIABOLICAL to build a creative billboard that speaks for itself.

Referencing the Battle of Cable Street through its choice of Shadwell location (a 1936 anti-fascist demonstration against Oswald Mosley and the BUF, organised by the Independent Labour Party, the Communist Party of Great Britain and the Jewish Peoples Council), the artwork invites a historical reinterpretation.

For the epic reveal, the band got a group of fans wearing balaclavas to dance in front of the billboard, while the red smoke flare was activated. Using protest-like aesthetics to push the album release, the billboard places controversy centre-stage, emboldening Kneecap’s own brand identity one step further.

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JACK ARTS launched the festival’s campaign using striking artworks by Alej ez, whose pieces draw on personal experience, art history and Brighton’s identity. Billboard frames are adorned with illustrated postcards mapping the trails visitors can follow to homes showcasing everything from bacteria and DNA to inflatable sculpture, talking ceramics, textiles and paint.

A place for artists at all stages of their career, Artists Open Houses welcomes emerging and artists to take part in the festival. Learn more about the festival, how it came to be, and its future in this interview with the festival’s director, Judy Stevens.

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To bring that energy into the physical space, DIABOLICAL partnered with Island Records on a bold installation at our Vinegar Yard, London Bridge site. A 48-sheet spillboard saw Ware emerge from beneath the billboard mid-performance, surrounded by blooming floral elements that echo the album’s themes of growth and release. 

The London-native singer even payed a visit to the billboard on launch day, re-enacting her pose as the superstar songstress she has become, and sharing on her personal instagram. 

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JACK ARTS teamed up with Arena Media to bring this uplifting concept to life. A vibrant billboard featuring tearaway postcards invited passersby to take a small piece of positivity with them. Each card revealed a short poem on the reverse, along with motivational words from Larbi himself. The installation sparked smiles and moments of connection, as people stopped to engage with this joyful, interactive display.

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With the alt-rock band set to perform their new album Nets to Catch in the Wind at the famed Camden institution, the billboard also provided fans the opportunity to scan the QR code and pre-order the album. 

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Alongside a poster run across some of our 4 sheet and 48 sheet sites, JACK ARTS Scotland worked with 89up agency to deliver a creative billboard at Glasgow’s Tradeston Street, ensuring gran and her sledgehammer were not to be ignored – creating a spillboard to take them out of the frame and onto the city street.

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On Shoreditch High Street, the artwork came to life via a creative billboard, as he waved his flag above the hoarding. With a further 48-sheet and 4-sheet poster campaign that spanned Glasgow, Dundee, Manchester, Edinburgh, Bristol, Liverpool, Brighton and Sheffield – a digital billboard in Shepherd’s Bush ensured the pending launch was unmissable.

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As each perfume sample was taken, the artwork evolved, with new layers revealed beneath – turning every interaction into part of the creative and keeping LOOKFANTASTIC front of mind for beauty and fragrance lovers alike.

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JACK ARTS is proud to have collaborated with the Tate and Tracey Emin’s studio on taking the celebrations to the streets through a multi-media campaign across London. From posters with Emin’s striking neon artwork illustrating affecting calls-to-action to creative builds painting the city in neon lights, the JACK ARTS team consulted on the design of the out-of-home campaign, maximising the use of our poster sites and event spaces to announce the exhibition.

With a full takeover of our Hackney Furniture event space on Mare Street and Emin’s emotive artwork popping up on streets in the city, JACK ARTS designed a suite of experiences for passersby to get a taste of what to expect at A Second Life. Creating vectors from high-resolution photographs of Emin’s neon works, the light builds are exact replicas of her handwriting. And as Emin’s work frequently explores memories and personal histories, this was mirrored in the curation of poster sites which features areas in London that played key parts in Emin’s life. So, if you’re in London between 27 Feb 2026 – 31 Aug 2026, take a trip over to the Tate Modern and immerse yourself Emin’s life story so far.

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JACK ARTS worked closely with Hachette to have this special moment mirror how the books have been a light in the dark for fans as well as the essence of the Heartstopper series. Alice Oseman and some avid Heartstopper fans invited by Hachette huddled outside our Hackney Furniture site to witness the grand reveal. Hidden inside a lightbox, the wonderful cover illustration for the final volume took over our Hackney Furniture poster sites and was lit up for all to see with the help of some colourful festoon lights. The fans also got given Heartstopper tote bags with prints of the cover art inside as a keepsake. And whilst the saying goes ‘all good things must come to an end’, every ending is also a new beginning…

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The whole activation leaned into pink pop culture – from shrimps and candy-coloured 90’s Apple iMacs, to the neon energy of Grand Theft Auto: Vice City and Baby-G, a nod to the art, music, fashion and culture that feeds directly into Nothing’s wider design language and inspiration. And it didn’t stop there. The activation spilled out onto the streets with a 48-sheet on Kingsland Bridge, graffitied with singer P!nk’s famous song-title ‘So What?’ on site to match.

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The campaign leaned into symbolic artwork by long-time collaborator Hugh Syme, packed with nods that loyal Rush fans know well. It also marks a significant moment for the band – being the first tour since the passing of legendary drummer Neil Peart, embodied by Syme in the campaign artwork; with one of the songbirds flying away, whilst two sit on the wire.

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To fuel the frenzy, JACK worked with WPP to crank up the heat with a Nationwide, multi-format poster campaign that featured the iconic duo. In London and Manchester, accompanying the artwork were romance-drenched tearaways, that doubled as cards, tempting passerby to give the perfect gift this Valentines Day: the experience of watching Fennel’s visual feast on the big screen. Lines like “Drive Me Mad” and “Whatever Our Souls Are Made Of, His And Mine Are The Same” were wrapped up to survive the February rain and handed out alongside branded Kleenex for the inevitable emotional fallout.

With the downpour only deepening the drama – the streets emulated Yorkshire’s wild, misty moors against the urban backdrop. Captured by our social team, the activation was shared by Warner Bros’ UK’s official TikTok and Instagram account, reaching over a million followers and stoking excitement for this highly anticipated love story.

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Working with Live Nation to deliver the news, DIABOLICAL unveiled a larger-than-life creative billboard just a stone’s throw away from where the gig will be taking place this summer. Featuring the North London band mid-performance, and lead singer Ellie Rowsell towering over the street, the artwork extends beyond the frame, personifying the electrifying energy of their live shows.

To build up excitement, the band posted a photo of the billboard on their socials, inviting fans to head down to take a selfie with the band, and step into the performance this July.

The homecoming show will be joined by a curated lineup that includes some of the most exciting names in the alternative scene, such as The Last Dinner Party, Lykke Li, Rachel Chnouriri, Keo and Florence Road.

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Accompanied by two 48-sheet posters, fans were notified that the band’s 50th anniversary collection was now available to buy. With an execution so uncannily realistic, passersby couldn’t help but stop for a double take – the build looking less like a billboard and more like a real fire burning against the city streets. 

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Social media star (and jacket potato afficionado) Grime Gran helped launch the super-sized scented spectacle, encouraging passersby to smell the posters to get a sensory sneak peek of the new sage and onion stuffing-topped bread.

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Passersby were transported into the underwater world of Ariel, Ursula and King Triton, with the cast – including panto favourites Elaine C. Smith and Johnny Mac – diving out of the 4 in-a-row takeover thanks to the aptly named bubble-board, which took them beyond the frame and onto the street, accompanied by a run of drum side posters across the city.

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To meet the hype, Spotify took things further than ever with a bold 96-sheet spillboard and a full digital screen takeover, bringing Spotify Wrapped to life. Partnering with St Mark’s Studio, DIABOLICAL created a billboard inspired by Central Cee’s breakout success with his debut album Can’t Rush Greatness. Complete with a supersized diamanté chain draped over the board, the medallion celebrated GBP reaching him an impressive 150 million streams.

To capture the launch, Spotify were on-site – snapping the build to share on their socials, cultivating a viral OOH moment. Not ones to miss a beat, the streaming platform supported their spillboard with a wider poster campaign around the capital, featuring cult-British favourites Olivia Dean and Lola Young. What was born as quick wrap-up a decade ago, turned into iconic salute to our favourite musicians – proof that you truly can’t rush greatness.

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Working with our Creative Studio, JACK ARTS were inspired to create a mini exhibit-style billboard at our Quaker Street site using lightboxes that would act like the display cases holding all the secret treasures of the exhibition. The museum’s design team were also consulted to determine the best placements and sizes for the lightboxes as well the outlines of some of the treasures to encourage people to visit the exhibit to explore the actual pieces.

And with the campaign going live in November, JACK ARTS made the most of the darker days by lighting up the site to playfully remind people that museums are a great place to visit on colder, darker days too.

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JACK ARTS and Total Media worked together to bring a series of lenticular billboards. These playful yet striking installations visualise the feeling of cracking under the pressure of impossible expectations – a theme that lies at the heart of A Complicated Woman. The book stands as a bold, subversive manifesto for anyone who has felt crushed by societal demands, wounded by internalised pressures, or surprised by the resilience they’ve found within themselves.

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To showcase the world-leading graphic design platform’s new AI capabilities, our creative studio designed a 96-sheet creative billboard with a pixelated logo that morphed into silky-smooth clarity, flexing Canva’s ‘Upscaler Tool’. Additionally, a 48-sheet spill-board turned the heads of passersby, riffing on the pain of indecisive sales teams – saved, of course, by ‘Version History’. The industry noticed too, with Grand Visual and The Drum shouting about the magic we pulled into the real world. 

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Spanning across two different artworks and two different formats, the poster’s transformed the streets into a feverish dream, with the album cover’s mesmerising tableau offering a glimpse into the collection of stories and conceptual new-era romanticism the album holds. In Brixton, a creative billboard hosting a replica of the neon sign – From The Pyre – lit up at night, casting a glow over the street below. Built with a concealed lightbox, the sign evoked the look of a roadside motel – a whip-smart counterpoint to the band’s trademark baroque aesthetic. 

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Passersby were invited to write on post it notes what their younger selves loved that still makes them happy today, placing them on the interactive billboard; even Greg James popped by and got involved. One of our Great Suffolk Street sites was taken over by a colourful spillboard reminding us to grow up without growing old, whilst another on Blackfriars Road brought a playful 3D element to the artwork featuring framed photos from James’ life.

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In Manchester and London, “infinity mirror” posters with LED-lit lenticulars gave the mask a haunting 3D glow – an illusion that stopped even the bravest passersby in their tracks. As night fell, a single poster would light up, turning ordinary corners into spooked-out streets.

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To celebrate the launch, JACK ARTS partnered with HarperCollins to create a standout billboard that brought Peter’s personality to the streets. Taking inspiration from the iconic Bridget Jones’s Diary cover, a playful 96-sheet billboard featured a custom-built spillboard with a bobblehead-style Peter Kay – designed to catch attention and give passersby a good laugh. It’s exactly the kind of display Peter himself would have appreciated: big, bold, and full of humour.

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Playing on the exhibition’s themes of perspective and contrast captured in the title Radical Harmony, JACK ARTS teamed up with Posterscope to bring the concept to life on the streets with a 3D lenticular billboard. This dynamic installation allowed passersby to see shifting visuals and messages depending on their viewing angle, echoing the Neo-Impressionists’ exploration of perception.

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The campaign featured football legend Zlatan Ibrahimović front and centre, with a 96-sheet build and accompanying digital screen that brought Z FC to life. Our dynamic spillboard design saw Zlatan striking the ball clean off the board – breaking the frame and sending the action beyond the screen. 

High-octane and impossible to ignore – this campaign kicked EA SPORTS straight onto the streets. 

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Alongside a larger-than-life spillboard of footballer Scott McTominay jumping out of the frame, we invited passing fans to leave a special message for the team using a Ring doorbell installed on site – with a selection of these recordings played at half time to the 49,000 supporters at Hampden, and shared across socials.

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To mark the opening of the Marie Antoinette Style exhibition, JACK ARTS collaborated with AIP and Posterscope to unveil a unique takeover at London’s Vinegar Yard. Spanning a 10-in a row billboard, the immersive display featured tearaways to mimic handkerchiefs, printed using scented ink, to engage the senses. Created by AVM Curiosities, the bespoke fragrance offered a sensory glimpse into the opulent world of Marie Antoinette, blending notes of rose, lavender, orris root, tuberose, violet, musk, jasmine, and orange blossom. Each tearaway, embellished with the queen’s monogram, doubled as a miniature invitation to the exhibition.

This unique special build for the V&A has been featured on Campaign, for bringing the scent of Marie Antoinette to Vinegar Yard in a truly immersive way.

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In East London, our event space, The Platform, was fully wrapped in Caudalie’s signature mint green, complete with a striking mirror installation and a pop-up skincare bay. Passersby were invited to sit down with Caudalie’s beauty experts for personalised skin scans that identified individual concerns and offered bespoke skincare advice using their new range of natural products.

Up in Manchester, brand ambassadors activated the space with sampling and tearaway posters, turning the streets into a tactile skincare experience. Dreamed up and delivered by JACK – no brief, no formula – just beauty, built to stop people in their tracks. 

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With each format reworking the classic for the streets today, the black-and-white visuals hit hard against raw city walls. A cultural icon reimagined without compromise – the Superstar’s never just been a sneaker – and this was never just another poster.

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Taking over The Platform, adjoined to our coveted 1 Quaker Street event space, the 96-sheet walls were decked out with a showgirl-style spill-board spotlighting Sabrina herself and ‘Man’s Best Friend’. Commanding attention on Clapham High Street, the campaign continued with a tri-board creative build, featuring her iconic album artwork spilling onto the wall – a bold reflection of Sabrina’s current prestige: bigger and better than ever.

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With the first installment of the series bewitching our screens in August, viewers won’t have to wait long for part two – it arrives in September, keeping fans dead-excited for what’s to come. 

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Set in London’s Vinegar Yard, the activation took over two eye-catching billboards. One featured a dramatic, larger-than-life spill board of the crocodile from the book’s cover, cleverly hiding between jungle trees. At street level, a second interactive board invited passersby to take a leaf-shaped piece of seeded paper, designed to be planted at home so children could grow their own mini jungle. A QR code on the board and tear-away paper offered instant access to buy tickets on the spot.

But the fun didn’t end there. Brand ambassadors stationed in front of the site with a branded trolley handed out free copies of The Enormous Crocodile along with themed bookmarks, giving visitors a memorable keepsake from this playful and engaging experience.

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Known for her bold, feminist artworks often created from layering archive images from magazines, newspapers and vintage pornography, including her famous cover for the Buzzcocks Orgasm Addict single – and performances including wearing a meat-dress to the Hacienda in the 80s (decades before Lady Gaga shocked the world by wearing one to the 2010 MTV Music Awards) – the artist has always played with themes of power and provocation.

These two new large-scale artworks came to life as Linder worked with our team to build up layers of supersized cut-outs featuring lemons, cups, flowers, swans and hands onto base artworks she’d created specifically for the partnership. The finished works were a celebration of colour, form and sexuality – boldly launching the 2025 edition of the Art Festival and its programme of exhibitions and events across the capital.

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The exhibition presents a diverse collection of paintings, drawings, and digital works, most created specifically for Radiohead. It offers a fresh perspective on album art, exploring the rich and complex relationship between music and visual expression.

To amplify the exhibition’s reach, our Creative Studio designed a striking creative billboard that extended beyond the frame, making the artwork burst into the surrounding space. As part of the activation, we also introduced a tear-away pad, allowing passersby to take home a piece of Radiohead’s legendary album artwork, a keepsake from this unique celebration of sound and vision.

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The tattoo-clad, pink and purple haired unicorn (Scotland’s national animal) was designed by 76 children from 24 schools across Glasgow, encapsulating what modern day Glasgow meant to them.

Sporting the city’s unofficial symbol, the humble traffic cone, as her glowing 3D acrylic horn – a reference the infamous adopted hat of the Duke of Wellington statue outside of the Gallery of Modern Art – Finnie shone in a tease and reveal campaign in front of the Barrowlands’ famous façade, aligning with the Games’ much-anticipated mascot announcement.

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JACK collaborated with Squadron Venture Media to bring this creative campaign to life. The billboard, located in central London, was designed to convey that it’s time to leave greenwashing out to dry. The campaign takes a humorous approach, emphasising that the only thing they greenwash is their uniforms. The billboard has been extended to create the illusion that it isn’t there, featuring a forest bike leaning against it. This setup provides a perfect backdrop for an Instagram-worthy campaign.

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JACK ARTS teamed up with Bristol Old Vic Theatre and Theatre Royal Trust to create a striking, larger-than-life display, with lead characters emerging from the billboard, enhanced by eye-catching metallic balloon installations that bring the opulence of the scene to life. A poster campaign has been launched alongside the creative billboard to raise awareness and build excitement for the production across Bristol.

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The installation features a digital face display surrounded by intricate 3D elements crafted by our Creative Studio’s team. These elements include a layered torso with clothing peeled back to reveal a moving heart and oversized headphones connecting the digital and physical billboards with a glowing wire. Movement plays a central role, with artist Joseph Melhuish explaining that, unlike past concepts where motion felt forced, the animatronic heart in this piece naturally fit the idea from the start.

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JACK brought the campaign to life on the streets with a city-wide takeover, featuring striking mega sites, image-wrapped kiosks, and one standout location offering tear-away portraits for passersby to take home a piece of the festival energy.

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In true skatepark spirit, JACK ARTS worked with Hachette to take this campaign to the streets with a live mural installation. Created by Logan Hanning, the artist behind the book’s cover, the graffiti-style cover artwork was recreated onto a billboard backing directly onto Projekts Skatepark in Manchester. Where better to celebrate a story rooted in identity, community, and skate culture than right in the heart of it?

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At the heart of the campaign is a message: your story is written in the stars, and it’s yours to tell. With jewellery that’s personal and full of meaning, Astrid & Miyu invites you to express yourself, one charm at a time. Mirrored posters offered the perfect selfie moment a chance to catch your reflection, admire your look, or decide if it’s time to add a little more shine. Because with Astrid & Miyu, there’s always room for a little extra sparkle.

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JACK ARTS and AKA brought the cast centre-stage with a high-flying creative billboard that bursts beyond the frame of our Shoreditch 48-sheet site, a concept designed to capture the energy and movement of the musical. The creative build is complemented by black-and-white portrait posters introducing the cast, featuring red, white, and blue target motifs synonymous with the mod movement; the result is an energetic, nostalgia-fuelled campaign to celebrate the production’s London debut. To bring Quadrophenia up and down the country TCS Media teamed up with JACK ARTS to bring The Lowrys Quadrophenia to Manchester.

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JACK Scotland worked with Think Alt and Fettercairn on a verdant spillboard to align with their balcony presentation, including a larger-than-life Fettercairn’s whisky bottle spilling out from the frame, surrounded by a mix of flowers and moss – alongside tearaways of British wildflower seeds for passersby to pick up and grow their own.

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The mirrored installation will journey from the street to the Feel Good Club itself, to be displayed in tribute to the power of kindness, visibility, and mental health awareness in everyday life.

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The Chemist follows Idris Khan, a local pharmacist who spends his days dispensing methadone to the many addicts under his care. In a creative twist, the bright yellow billboards promoting the book appeared throughout Leeds with an interactive element: passersby could tear off “prescriptions” that brought the novel’s world into their own hands.

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The campaign’s standout creative brought the phone’s ultra-slim design to life through a striking 3D build. Designed to appear as if the device was perfectly wedged between two separate billboards, the illusion was cleverly achieved using a single billboard visually split in two, grabbing the attention of passersby.

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Adding to the excitement, a special interactive billboard was the backdrop for this event. Fans could pick a real rose from the display, each one attached to a tear-away card featuring a QR code that allowed them to stream the new album instantly. On the back of the card, there was also a personal message from lead singer Luke Pritchard, adding a heartfelt touch, for fans to remember this special day.

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JACK took over London‘s Westminster Bridge, to give audiences a ‘like never before’ poster experience by transporting them to the heart of the fjords through a custom-built immersive experience. The special build combined three large billboards, with strategically placed posters, railing boards, newspapers and brand ambassadors ‘wearing’ a piece of the fjords to create a panoramic view of the lush Norwegian vistas, set within the London skyline. The campaign was supported by a 15 second film, entrancing a pedestrian by the views of Norway, only for him to come back down to Earth (well, London) – revealing that he is just observing the billboards.

The campaign has been making a statement online as well, being featured across CampaignLive, Creative Salon, Marketing Beat and all over LinkedIn.

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 The campaign didn’t stop there. A Jean Paul Gaultier poster campaign ran alongside the event across London. This city-wide display served as a multi-sensory celebration of the brand. 

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In the first wave of activation, just as the spring sunshine arrived, poster and billboard sites bloomed with imagery of outdoor adventures; an interactive creative-takeover followed on our busy Vinegar Yard site, adorned with leafy foliage and 3D rock formations to bring a taste of the outdoors to the streets. The site was further transformed by our Creative Studio team with an interactive blackboard inviting public participation, posing questions: Where would you like to go? Who would you like to share it with? What would you like to feel? these prompts encouraged reflection and conversation in the urban space, adding a sense of anticipation for the next adventure.

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The buzz surrounding the creative billboard quickly propelled The Diamond Heist to the top of Netflix’s trending list, landing it in the coveted #1 spot.

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At the centre of the campaign was an interactive billboard that invited passersby to engage with the artwork physically. Designed with a peel-away top layer, the billboard revealed a hidden image beneath. Each tearaway not only contributed to the evolving visual display but also doubled as a token, offering participants the chance to redeem a free drink.

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Brand Ambassadors invited passers-by to take part in the transformation. Armed with paint-filled balloons, they were encouraged to throw them at the blank canvas, turning it into a living piece of art through spontaneous bursts of colour. As the day came to a close, a section of the billboard’s vinyl was peeled back to reveal a hidden Abstrakt Vodka bottle beneath, now surrounded by the creative chaos of the community’s paint splashes.  

Participants in the event received a voucher for a free Abstrakt Vodka and mixer, redeemable just 300 metres away at the BrewDog bar in Shoreditch. The eye-catching results proved irresistible on social media, turning the one-day event into a shareable, social campaign.

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The flower-filled 3D pop-up imagines Peter’s garden in Spring, complete with white picket fence,  seasonal blooms, host of colourful eggs and 3D characters including Peter and a trio of playful chicks straight from the pages of  ‘Peter Rabbit the Easter Bunny Hunt’.

From original concept to hand-drawn scamp sketch to bring the vision to life in a similar illustrative style, the blooming billboard is a delight of spring colour and flowers, captivating the passing public and imploring them to grow their children’s curiosity.

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JACK ARTS Scotland worked with Think Alt for the launch of the first two QUEENZINE issues. Aligning with the UWCL quarter final fixture in Manchester, we platformed the poster campaign on our sites across the city – which included the installation of bespoke streetside mirrors which allowed passersby to see themselves on the cover of the zine.

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A brand ambassador was present to encourage public engagement, while reactions were captured on camera for a social media campaign. The bold installation was designed to spark conversation and generate buzz just as the new product hit supermarket shelves.

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We showcased its artwork across various formats, both digital and print. The campaign took a creative turn with interactive elements, including mirrors that allowed passersby to step into the album cover and snap a photo. The highlight of the campaign, was the striking installation in their hometown of Manchester, an infinity mirror that mesmerised onlookers, capturing their attention with its illusion. All locations featured a QR code, directing consumers to the new album to take a listen.

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As part of the installation, the billboard takeover at Quaker Street in Shoreditch featured seed packet tearaways, offering a tangible interaction with the display that symbolises the connection between soil and growth. Along with strategically placed QR codes that connected the outdoor installation to the online booking page; the campaign encouraging immediate engagement with this exciting new addition to Somerset House. In addition to this spectacle, JACK ARTS brought the artwork to life on a larger-than-life scale with a bold 96-sheet billboard at Broadway Market, ensuring it captured the attention of every passerby.

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Taking over three of our billboards in Clapham, JACK worked with St Marks Studio on a cheeky creative build that features the pink (unofficial) Maybelline-mascot. The build saw Teddy break out of their 48 sheet confinement to scale the above billboard and ‘fix’ it with their signature blurred effect, proving that everything looks better with the new tint.

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Brand ambassadors were on hand, distributing the new take on Love Hearts (as well as the originals) inviting the public to rediscover the joy of these sweet treats. The event on Manchester’s bustling Oxford Road, gave passersby the chance to stop for a moment and enjoy a nostalgic bite of the iconic candy, perhaps sparking fond Valentine’s memories along the way.

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The creative billboards featured a large red button that fans could press, lighting up a star – a key visual element of the band’s album campaign. This interactive experience encouraged engagement from passersby and helped create buzz on social media as fans shared their excitement. The campaign effectively connected the band’s brand with their audience while offering a unique and memorable experience that heightened anticipation for their new music.

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A storm is coming… and to celebrate, we launched two creative billboards, in Manchester and London.The Manchester billboard featured a larger-than-life design that made it look as if the glowing, mythical creatures were escaping from the pages of the Empyrean series, complete with a teaser to build anticipation and prepare readers for the upcoming release. 

In London, the campaign also showcased all three books in the series, bringing Yarros’s thrilling world to life for passers-by. Some posters included QR codes, allowing readers to easily purchase their own copies. As night fell, UV lights illuminated the billboard, making the illustrated scene from the book come to life, leaving a lasting impression on those strolling by.  

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To celebrate and welcome the return of season two to screens across the UK, our film and TV specialist JACK worked alongside Talon Outdoor. Across multiple sites in London, we delivered a series of guerilla-esque billboards, featuring flyposters of the series artwork and a graffiti tag underneath reading ‘ANARCHY IS BACK’ – capturing the show’s rebellious spirit.

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The creative billboard featured a dynamic spillboard design, bringing a colossal, lifelike dragon to life, poised as though it might soar into the sky at any moment. From one of the top trending genres of 2025, our creative studio brought the vision to life through sketches, mock-ups and final transformation into real life. The striking visual not only commanded attention but also embodied the novel’s epic scale and mythical world. Positioned in the bustling Vinegar Yard area of London, the dramatic display stopped passersby in their tracks, sparking curiosity. The campaign ignited excitement, generating buzz, marking A Language of Dragons as the must-read fantasy of the year. 

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On a wintery night in London, JACK and Kinetic delivered a pop-up to the streets of Shoreditch, that celebrated the film’s release to cinema and invited passersby to ‘succumb to the darkness’. Inside the walls of 1 Quaker Street’s Sandbox, was a custom-built box office. Custom merchandise and cinema tickets were handed out to those brave enough to enter, including a poster signed by the film’s star-studded cast. Towering hauntingly over the space was a creative billboard of a frame from the film which came to life at night through UV lights, etching the scene into the subconscious of those wandering passed.

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To bring the Christmas spirit to Shoreditch, our carolling experts DIABOLICAL worked with Universal Music Group on an immersive installation set to bring cheers across the lands. Taking over our beloved Platform site at Quaker Street, the build featured a larger-than-life pair of Elton’s specs, modified with mirrored lenses, and glittery-gold monograms, all framed by some tinsel and baubles. Passersby were encouraged to step into the build, where they were gifted with an audio snippet of the song.

So hop aboard the turntable platform, and step into Christmas with Elton, courtesy of DIABOLICAL.

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DIABOLICAL and Kilimanjaro Live welcomed back the monumental tour with six different creative billboards across London, Manchester, Sheffield, Cardiff, Liverpool and Birmingham. Portraying the gravity of the Martian invasion (as well as the dates of each show), the builds featured several Fighting Machines – as if they had been teleported from 1898 – towering over the streets, leaving a wake of destruction across each site. The billboards, just like the show, are not to be missed.

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As part of the activation, the AskINKEY  team was on-site, offering visitors the chance to have their skin’s hydration levels tested using the brand’s advanced device. After receiving their hydration readings, guests could engage with the creative billboard’s interactive features—pressing a button to activate a tap that dispensed a complimentary 30ml bottle of Hyaluronic Acid Serum. Visitors also had the chance to win a token, which could be redeemed for a personalised skincare routine, tailored to their hydration results from The Inkey List’s quiz. To generate excitement and enhance the stunt’s impact, campaign imagery was displayed on the surrounding street, leading passersby toward the platform.  

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To bring this exciting collaboration to life, JACK teamed up with Talon Outdoor to create a dynamic billboard that perfectly captured the essence of this bold new partnership. The design featured a striking visual, where the poster appeared to be torn open, revealing the powerful blend of Captain Morgan and Pepsi MAX beneath, symbolising the unveiling of this epic new offering. 

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JACK ARTS Scotland worked with the group at the end of 2024 to paste a bold, typographic artwork on a bespoke billboard on Govan Road in Glasgow. While on first glance a playful tongue-twister, the artwork – made in collaboration with artist Mark Titchner – is, on second glance, a scathing critique of modern politics and social media culture.

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Teaming up with St Marks Studio, JACK created a larger-than-life cheeseboard at 1 Quaker Street that is sure to get some stomachs rumbling in Shoreditch. The 48-sheet charcuterie towered over East London and had all the favourite accompaniments centred around the heart of every good cheeseboard: a wheel of Boursin. Tearaways of festive cheese recipes were attached to the street-side posters below, bringing a plate of inspiration to passersby. Is this our cheesiest build so far? You brie the judge.

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The City and Its Uncertain Walls is a love story, a quest, and a heartfelt tribute to books and the libraries that preserve them. This moving novel offers a parable for our times of uncertainty, exploring themes of change, connection, and the power of storytelling. 

To celebrate its release, Jack Arts and Havas Entertainment brought the book’s world to life by mirroring its lenticular book cover design into dynamic billboards. The creative campaign allowed us to showcase both covers of the book and its two distinct worlds, presented as an interactive lenticular experience on Leonard Street in London and Oxford Road in Manchester. As people moved past, the design shifted before their eyes, offering a visual journey that captured the book’s essence.  

Additionally, we enhanced the celebration with a captivating window installation and mural at Foyles Bookshop in London, further immersing readers in the magic of The City and Its Uncertain Walls.

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JACK ARTS Scotland worked with Trackie and Govan Project Space, a not-for-profit creative space in the Southside of Glasgow, to install a large-scale 48sheet of his artwork, contrasting the journeys of the iconic friends of Dorothy with a pilgrimage from modern lad culture. Easily mistaken for a painted mural, the pasted artwork backdrops a Burberry spray-painted Nissan Micra, a not-so-subtle nod to the 90’s fashion influences throughout his work. The installation forms part of the wider exhibition which is brimming with nostalgia and humour through its installations and interactive elements; the non-traditional art space was intentional, encouraging the notion that art is for all, not the few – a motif which extends throughout Trackie’s working practise, shining a light on consumerism, culture, trends, ingrained masculinity and sexuality through a pop-art inspired queer lens.

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To mark the film’s release to cinema screens, and the official soundtracks release across digital and physical formats, DIABOLICAL and Universal Music Group delivered a creative billboard in the heart of London, that truly defied gravity. The build featured the film’s protagonists, Glinda (Ariana Grande) and Elphaba (Cynthia Erivo) magically animated – seemingly floating up and down on opposite ends of the 96 sheet. Drawing on the album creative, the protagonists are reaching towards the centre, leaving the title ‘WICKED’ glowing in their signature emerald and pink, long into the London night.

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We brought the sisters centre-stage in a series of creative takeovers across London, including bold 48 sheet creative billboards that bring the characters to life as they swing upside-down from the frames in their tutus and get messy with paintbrushes, our Old Vic takeover site is transformed to continue the street-side narrative, with splats of playful colour that extend out of the frame into the surrounding environment. A fun campaign to bring National Theatre’s big family Christmas show to life this year.  

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Her latest book, described as ‘so funny, it’s deadly’, delves into the unexplained and shares the spookiest tales from across the world alongside her own chilling experiences. Our towering 96 sheet billboard glows in eerie UV when the sun sets, with a mystical crystal ball that reveals a hidden message after dark. Discreet speakers bring Daisy’s disembodied voice into the display, with the looped audio being used to interact with people as they pass – their reactions filmed to provide some jump-scare footage, the perfect trick for Halloween.

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Having made their way onto UK shelves (and into baskets) this summer, JACK, alongside And Rising, welcomed their launch with a ‘Devoted to Delicious’ campaign across our iconic 1 Quaker Street, in the heart of East London. The build was a celebration of their heritage and dedication to flavour, with a towering punnet of blackberries sitting within the Shoreditch skyline. The takeover welcomed passersby to some free fruit by simply following Driscoll’s on Instagram (with a live follower count attached to one of the 4 sheets) – challenging their tagline “Try one punnet & you’ll be devoted too.” The campaign made an unforgettable first impression, saying hello to their first UK customers in the most delicious way possible.

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Ahead of the pre-Christmas paint season, and just in time for those winter DIY projects, JACK partnered with Dentsu to launch V&Co’s Dead-Flat Matt paint on The Platform. The campaign highlights the paint’s transformative ultra-flat finish, making surfaces appear to disappear. A larger-than-life paintbrush, C&C routered from wood with dowels as the bristles, added some depth to the minimalist takeover of The Platform, appealing to customers who appreciate that premium finish on all their projects.

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The venue’s lasting impact is still felt today, its histories woven into the fabric of the city. Together with Headline Book’s we installed a creative billboard that encouraged passing locals to share their own stories of the club and add their narratives into the tapestry of memories.   The poster site, fittingly located across the road from the iconic nightclub’s entrance, was transformed into an old-school blackboard.  From the nostalgic and wholesome to the debauched and NSFW, the billboard brought handwritten memories flooding back onto the city streets almost four decades after it first opened its doors.

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The campaign featured an engaging tease-and-reveal concept, with posters hidden with flower-shaped, scented tearaways. We used micro-encapsulation technology to infuse the prints with the new fragrance, allowing the public to experience the scent firsthand. Each tearaway also included a QR code that directed consumers to the perfume’s purchase page.

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The Accidental Artist brings together Connolly’s colourful and imaginative drawings with a selection of his most beloved stories. ‘People think I paint or draw things on purpose. I don’t, I just draw. It is a portal for my imagination. And, just like my stand-up, I never know where it will lead.’ – Billy Connolly.

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We hand-selected space in the heart of Oxford Road to reach a young student demographic; the takeover site featured a tease and reveal element with the posters covered in free samples to remove and keep.. ‘pick a sample, not your spots’.  Alongside the creative build, the campaign included product sampling and engaging mirrored 4-sheet posters, encouraging passersby to add their own positive affirmations and bring their own voices in to the empowering street-side activation.

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Together with Total Media we brought the love to the streets with a flower-power 3D build. Our creative studio team brought the book cover to life, replicating the vibrant floral designs in autumnal colourways with fresh foliage that adorned our billboard frames in London and Brighton. Alongside the floral creative billboards that took the creative from the poster into the street-space, we took the self-love to the public realm with a smile inducing sampling activity handing out branded bookmarks and fresh-flowers. Given headed to the site for a Instagram photoshoot to mark the launch and encouraged her followers to ‘BLOOM and architect our lives from a place of JOY’

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To celebrate the momentous occasion, DIABOLICAL and Warner Records unveiled a creative billboard that came to life under the moonlight. The build superimposes the title perpendicular to the billboard and, under the fall of night, casts a shadow on top of the crescent-shaped prism that reads ‘MOON MUSIC’.

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Happening simultaneously in London and Birmingham; bet365, Octagon, Weber Shandwick and COPA90 enlisted legends Clarence Seerdorf, Stiliyan Petrov and JACK on a giveaway fit for the football fanatics. After days of generating excitement at the prospect of free tickets, Seerdorf (in London) and Petrov (Birmingham) revealed their live locations via Instagram. The first ten people to make it to either of them earned the chance to win one of four pairs of UEFA Champions League (and bragging rights). To officiate the campaign, our in-house creative studio team converted a billboard in each city into ‘THE BIG UEFA CHAMPIONS LEAGUE TICKET PRINTER’ that did exactly as it said. A larger-than-life ticket, and some even larger smiles.

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Their From Zero World Tour is already in full swing, with stops in major cities, including London, where fans delighted in innovative projections produced in collaboration with DIABOLICAL and Live Nation. Key to announcement, the band teased the launch by encouraging fans to gather at Shoreditch High Street Station, where projections unveiled a livestream announcing the tour. The moment was synchronized with a global online launch, giving fans a chance to be an IRL part of a landmark occasion for the band.  

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JACK ARTS worked alongside Posterscope to bring the exhibition to life at our 1 Quaker Street site, which welcomed a mesmerizing wave of starlings in flight. The bold and bright 3D display featured hot pink bird forms that glided effortlessly across the site, casting shadows as they joined the rest of their flock.

Emulating the exhibition’s interactive displays, passers-by were encouraged to engage with the poster site through a QR competition that offered £250 of NHM goodies, and aimed to finally answer the age-old question… which came first, the chicken or the egg?

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McVities Jaffa Cakes invited Londoners to experience its latest quirky Cola Bottle flavoured cake (and yes, they are cakes).

JACK worked alongside MG OMD, Talon, Grand Visual and TBWA\London on a Wonka-esque creative billboard that towered over the streets of Brixton. Complete with an array of mechanisms, pipes and tubes, the billboard saw cola bottles going in one end and out the other as something entirely new. At the base of this brightly-coloured spectacle was a bright orange lever that invited passersby to interact with. Once pulled, the magical transformation began. Within seconds, a nicely packaged Jaffa Cakes Cola Bottle arrived via the mailbox for all to enjoy.

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I Who Have Never Known Men by Jacqueline Harpman, explores sisterhood, secrets and survival. ‘Deep underground, thirty-nine women are kept in isolation in a cage. Above ground, a world awaits.’ The surreal novel follows the women’s escape and survival in a strange and deserted world.

Together with Penguin, we crafted a creative campaign that bridges the gap between online viral moments and offline interaction in our shared spaces – our street-level 48 sheet at Old Street emerges from beneath the surface, surrounded by fragments of broken pavement slabs that were disrupted during its ascent from the world below. The novel’s cover is replicated with cutout silhouette overlayed with a copper foiled moon adding to the campaigns intrigue.  From sketch to real-life the creative idea embodied the novel’s key themes, incorporated its powerful tagline ‘Underground, one girl’s courage lights the way’ and transformed the original cover design with contemporary audiences in mind.

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Teaming up with Energy Marketing Group, JACK helped bring Meta’s Instagram takeover to life across Manchester, Liverpool, and London. The campaign celebrated how friends—mates—use Instagram to capture and share life’s most memorable moments. At the heart of the activation was a striking mirrored ball installation, designed to reflect the vibrant energy of social connection. Passersby were invited to snap selfies, strike poses, and share their photos on Instagram, creating an interactive experience that brought the essence of the platform to the streets. The installation was as much a celebration of friendship as it was a perfect photo op, drawing people in and sparking a wave of online engagement. 

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And what could be better than a mammoth 6 metre chocolate biscuit perched on top of our billboard? … Free samples! Commuters in Manchester had the opportunity to pick up a PiCK UP! in sampling activation around the Shudehill bus interchange this week, bringing the latest snack to the streets of the city and into the hands of the public to try.

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JACK and Jo Malone collaborated to introduce this nostalgic pairing to the streets of London, with an equally special creative build. Taking over our 1 Quaker Street site, our in-house creative studio team transformed the site into a larger-than-life version of Paddington’s trunk, with ‘marmalade’ spilling out into the streets. By night, the build was illuminated with a golden glow and stood as a reminder that there’s always room for a bit of childhood magic and a marmalade-scented adventure.

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Taking to the streets of London, Gymshark got in touch with JACK to let the power and paper-and-paste do the heavy lifting. The provocative billboard, partially obscured by apparel, encouraged some light-hearted larceny as it read “Shop lift”. Passersby began engaging with the build in no time, removing pieces one-by-one. As more items were removed, the true message of the billboard was revealed: “Shop lift-ing essentials—up to 60% off everything”. As well as gaining extensive reach across Instagram, TikTok and LinkedIn, the campaign has been featured on Famous Campaigns and Creative Bloq.

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As part of the campaign, JACK worked with St Marks Studios to unveil an interactive stunt which pays tribute to the moment the court covers come up. Built across two of our 48 sheets, a Wimbledon brand ambassador pulls a custom-fitted cover across the astroturf billboard, revealing a Stella-shaped QR code and the message “When It Rains, We Pour”.

The campaign has been causing a racket online; featuring on Creative Moment, LBBOnline and across Famous Campaigns’ LinkedIn.

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Ahead of releasing their tenth album and embarking on a UK tour, JACK ARTS Scotland and Big Think Agency brought the Scottish quartet home with a bespoke creative billboard, transporting LA’s famous skyline to Garscube Road, Glasgow.

Captured by celebrated photographer and long-term collaborator, Stefan Ruiz, the artwork from the cover of their upcoming album ‘L.A. Times’ was brought to life with the skyscrapers stretching past the confines of the billboard to create a high-impact, eye-catching campaign.

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With AKA we took the exhibition’s ambitions directly to streets the with an immersive campaign that encouraged the passing public to create a bee-friendly future;  Roscoe Street Liverpool and Oxford Road Manchester’s busy street-level sites were the perfect spots for the bee-friendly activations. The takeover poster sites were hand-embellished with tear-away seed pouches, made from sustainable printed fabric pouches.  The iridescent display encouraged people to engage with the space, take the seed packs away and plant at home – bringing the campaign, and exhibition’s, ‘save the bees’ appeal to life.

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In collaboration with DIABOLICAL, our in-house creative studio team got to work on a pair of creative builds. The first features the album artwork to Fine Art; suitably decorated in a 3m x 3m gold frame, with a “STOLEN FROM IRELAND BY THE BRITISH MUSEUM” sticker top right. While the second paid tribute to a mural the group had unveiled some two years ago, with a police Land Rover ablaze, spilling out above the billboard and smoking in the streets. The trio even stopped by to check it out and get a couple snaps for socials.

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For a toothpaste that (weirdly, only) 9/10 dentists recommend, we believe it deserved a 10/10 build. JACK worked with Energy Marketing Group on a creative billboard across our London Westminster Street takeover site. Our in-house creative studio team built a pretty big tube of toothpaste, for some pretty big teeth, that spilt out, not only beyond the frame, but also the number “2”; reading “2 SHADES WHITER TEETH”.

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To launch the album into London, we worked with XL Recordings for a takeover on our 1 Quaker Street site. Supersizing the album creative, featuring Gou in a bespoke mirrored headpiece designed by Olafur Eliasson, the build also promoted her Gunnersbury Park headline show and was supported by a wall-to-wall fly campaign throughout London and Manchester. Peggy even made an ecstatic trip down to the billboard herself and shared it to her 4 plus million followers.

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Literary powerhouses James Patterson and Michael Crichton collide in a gripping new thriller, Eruption. Set against the backdrop of an imminent volcanic disaster, the novel uncovers a chilling military secret that surpasses any danger posed by natural forces. Eruption promises a fast-paced journey laden with scientific intricacy’s, high stakes and dramatic twists. 

Together with Havas we brought the action to the streets in a looming site takeover that mirrors the scale of the novel’s impending threat.  From the moment the creative billboard was installed, a clock counted down until the book was released.. 72 hours later (the clock then displayed the release date for the remainder of the campaign). By day hazmat suited workers warned the passing public of the danger to come in an interactive stunt; by night, the large light-box installation spewed sparks of molten lava alongside the glowing red countdown – an ominous visualisation of the danger to come. A creative publishing campaign erupting onto the streets and into the book charts. 

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Displayed at the Walker Art Gallery, National Treasures: Velázquez in Liverpool challenges traditional readings of the painting by setting it alongside both ancient and contemporary works from National Museums Liverpool, including those by women and non-binary artists such as Ethel Walker, René Matic, Zanele Muholi and Harriet Hosmer.  

Collaborating with JACK ARTS, National Museums Liverpool announced the painting’s arrival with a creative billboard in the heart of the city. The campaign featured an ornate golden frame, displaying the painting alongside a mirrored panel, echoing The Rokeby Venus and encouraging passers-by to reflect on the statement “beauty is staring back at you.” 

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Collaborating with Hachette, we brought this epic new tale to the streets of Cardiff to create a special living billboard. Adorned with blooming yellow flowers and lush green foliage to mirror the book’s illustrated cover, it was sure to catch the eye of passers-by young and old, who could also tear off a card that featured a free taster chapter of the novel via QR code.

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Coinciding with World IBD Day, JACK ARTS Scotland teamed up with the Foundation and creative agency MadeBrave in Glasgow to ‘roll out something completely unexpected’… a giant working QR code made of toilet rolls.

With an additional splash of homegrown humour from street artist Conzo Throb, the billboard cleverly employs out-of-home as ‘a portal to people stuck in-their-homes.’ When scanned, the QR code reveals a powerful film exploring the uncomfortable and isolating realities of living with IBD, with contributions from former Rangers manager Alex McLeish MBE and musician Rick Parfitt Jr. As well as gaining huge traction across social media, the Foundation’s innovative campaign was featured in The Drum, STV, and Famous Campaigns.

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SoundOn – TikTok’s all-in-one platform for music creators – worked with DIABOLICAL on a creative billboard that brought the album artwork to life. Elements of the creative, including the purple-haze typography, spill out from the frame and into the streets of London, giving passersby a glimpse into the recording process.

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The takeover sites across London include bespoke tearaway installations, featuring a reimagining of her artists book ‘Grapefruit: A Book of Instructions and Drawings’ originally published in 1964, which had become a pillar of conceptual art. The interactive sites hold reproductions of pages from the book, containing a series of ‘event scores’ (which are performance art scripts that describe actions to be performed rather than dialogue).  We took these immersive instructions onto the street, for passers-by to tear off and interactive with, following the instructions if they wish. The campaign aims to engage with the public outside the gallery walls, bringing conceptual art to the shared space.

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To bring this unique experience to life, JACK ARTS and Talon Outdoor unveiled a striking lightbox billboard campaign that lit up the streets of London after dark. Designed to reflect the enchanting allure of the Zoo at night, the billboards captured the imagination of passers-by. As well as a wider citywide paper and paste takeover to spread the word about London Zoo’s latest attraction.

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Working with Kinetic, we brought the brand’s iconic “Feel the URjj” tagline to life with a series of playful creative billboards throughout London and Birmingham. Despite a cautionary disclaimer reading ‘Warning: contains thick and creamy milkshake’, each billboard features a FRijj-shaped hole in the middle, giving the illusion that someone has been unable to ‘resist the URjj’: grabbing the larger-than-life bottle directly from the poster.

Campaign picked up the build and has further demonstrated the irresistible power of the ‘URjj’.

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By reframing ten toxic myths about ADHD, from ‘I am lazy’ to ‘everybody hates me’, the couple’s new book Small Talk empowers ADHD-ers and those who love them to break free of neurotypical standards and live their lives with more compassion, humour and hope. 

To celebrate the book’s publication, JACK ARTS teamed up with Penguin to create a unique interactive billboard. Richard and Roxanne hit the streets of London, inviting passers-by to fill in colourful speech bubbles with their best advice for living with ADHD and attach them directly to the billboard. The colourful street-side campaign also offered a free audio sample of the book via QR code and created a buzz around the book’s launch across the couple’s social media channels.  

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Working with Kinetic, we plastered a ‘poorly-parked’ car with parking infringements – from hood to tyre. Each ticket wallet, including the one stuck to our billboard behind, read “LAUGH THROUGH IT” – promoting light-hearted moments of escapism, thanks to Audible. Our in-house creative studio had a lot of fun pulling this one off, although we probably can’t say the same for the owner…  

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The mind-bending lenticular billboard, which oscillated between dreamy shots as viewers passed by at street level, mirrored the singer’s disco-tinged sound. The campaign created a splash on social media, with fans eager to know where the billboards could be found in person. The result? A campaign that cut through the noise and created a lasting impression, long after fans had passed by.  

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We worked with Talon on a series of location-specific billboards in the middle of the city’s buzzing transport hubs – from Oxford Road and Piccadilly to Deansgate and Salford Central – to bring the app to life. Shouting out drivers who might be ‘stuck in a jam’ to ‘try the tram’, giant signs spilled from the frame to promote the app, sign-posting the nearest tram stop and highlighting the low-cost options for commuters, in all-too-familiar bright yellow.

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Fitting then, that DIABOLICAL partnered with The Orchard, to return the latest release from the Grammy award winning electronic musician, Memory Morning, to the streets. Taking over our site at 1 Quaker Street, we launched a creative campaign that reimagined a bright and blue sky, no matter the weather. Just as the record reimagines horizons, this creative billboard blended boundaries between art and the real world. Located in a key cultural hub within buzzing Shoreditch, our site at 1 Quaker Street was transformed into a space of reflection, a step away from the sounds of the city. 

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Painted in their signature blue, the Sandbox was converted into a retail space with 20% off in store purchases, as well as a workshop overlooking the street where event-goers could customise an exclusive MALIN+GOETZ tote – perfect to take complimentary products home in. Guests also sampled a series of their iconic fragrances and candles, while enjoying a free cocktail in collaboration with East London Liquor. Expanding the brand experience onto the surrounding streets, we created a sustainable tearaway billboard with exclusive offers for MALIN+GOETZ as well as local brands and businesses. Community really is king.

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We worked with RCA Records to launch Cowboy Carter into the streets of London, Bristol, Birmingham and Glasgow with a creative that featured a side-saddling Beyoncé in a traditional pose and costume. The campaign rounded up a plethora of our formats, including; projections that took over the night sky, paper-and-paste across walls and billboards, a creative build of the ‘goddess of America’ on our new Platform site, a cameo on the Outernet digital screen and even a feature in underground. Yee-haw.

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Drawing audiences in from nearby Birmingham, we joined forces with Shakespeare Media to tantalise theatregoers with the RSC’s new spring season, bringing two very different tales to the vibrant streets of Digbeth. 

For their refreshingly sharp and contemporary adaptation of Love’s Labour’s Lost, we created a giant eye-catching creative billboard that brought central character Berowne (played by Bridgerton’s Luke Thompson) out of the frame, and created a dazzling lenticular build for a new staging of Hanif Kureishi’s award-winning novel The Buddha of Suburbia.

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Kinetic approached JACK to pull off this tall order of a build throughout Birmingham, Edinburgh, Glasgow, London and Sheffield. By rotating the creative 90 degrees, the campaign playfully broke the mould of the traditional horizontal media placements, ensuring the “vertically gifted” burger’s height can be appreciated in all it’s finger lickin’ glory.

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DIABOLICAL worked with Rapport to channel some of that cosmic energy into the streets of London with a series of mirrored takeovers across our poster sites. Passersby, of the curious kind, could stop and have a moment of reflection before getting an answer to some of those big questions posed with a recommended song.

“Is my outfit cute?”
“Yeah Yeah Yeah” (BLACKPINK)

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Collaborating with 4th Estate, JACK ARTS brought news of the book’s publication to London with a glamorous gold foil billboard, a mere ‘sashay away’ from the legendary Royal Vauxhall Tavern. For our gag-worthy experiential campaign, local queens Kyran Thrax and Stealia Jobs served passers-by with custom-made fans printed with the book’s title and a nod to RuPaul’s iconic song ‘Call Me Mother’, and members of The Groove Chorus acted as ‘Ca-Ru-llers’ for the day, serenading the streets with well-known disco numbers as well as classics from RuPaul’s own back catalogue. 

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TravelSupermarket, the UK’s leading one-stop shop for comparing holidays, has provided the nation with ‘super holidays at super prices’ for 20 years.  

Collaborating with Meanwhile and Brazil Street, we brought some badly needed summer sunshine to the heart of Manchester, kicking off the holiday-booking season in style. Reflecting the huge range of holidays available from TravelSupermarket, a 20-foot stack of 100 poolside inflatables – from crocodiles to watermelons, unicorns to pineapples – toppled out of a real shopping trolley, all magically attached to our billboard at Shudehill interchange. 

As well as delighting and inspiring thousands of commuters and passers-by, the campaign made a splash across social media, featuring in The Drum, Prolific North, TravelWeekly, and Creative Moment.  

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Teaming up with Kinetic, JACK ARTS produced a minimal but powerful creative billboard and poster takeover to bring the book’s cover to life on the streets of London, with an eye-catching giant pack of cards spilling from the frame. At night, the billboard lit up to reveal a single illuminated window pane, with the silhouette of a lone figure looking out onto the city, evoking the themes of the book but also reflecting on modern-day traders who continue to roll the dice on the global economy.  

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Taking inspiration from her floral bed featured on the album artwork, DIABOLICAL crowned the billboards with a floral arrangement, created by flower and garden designer The Terrace London, bringing some much needed green into the streets.

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To celebrate, DIABOLICAL teamed up with Atlantic Records to produce an interactive billboard featuring motivational and inspiring messages left on sticky notes, leaving an impression on audiences long after the track has finished.  

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We went deservingly large for this legendary tale, with a series of creative builds on our Westminster Bridge and Shepherd’s Bush sites. Working with Energy, the builds feature Lord Toranaga on horseback, extending beyond the frame of the billboards – asserting his authority within the show and doing justice to the mesmering television that Shōgun is. 

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JACK and Evolve OOH teamed up on a creative build in Birmingham that features the protagonist, Cloud, and his Buster Sword, constructed using dozens of silver and purple wireless controllers all of which can be won through a sweepstakes hosted by Square Enix. An iconic build for an equally iconic franchise. 

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World-renowned relationship expert and co-host of Celebs Go Dating and Married at First Sight UK Paul Brunson offers a guiding light through this dizzying landscape in his new book Find Love. Filled with insights and heartfelt advice, this empowering toolkit is designed for anyone seeking genuine connections in the 21st century. 

Hooking up with Penguin for the book’s launch, JACK ARTS created an interactive billboard in the heart of London, asking passers-by to share how they define love. The chalkboard was framed by bold graphic posters, evoking the book’s pink and red cover, which offered a download of a taster chapter via QR code. An appearance from Paul himself caused a stir with fans, both IRL and across social media, and the campaign was featured on Channel 4’s Sunday Brunch the following weekend.  

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Teaming up with HarperCollins on a two-stage campaign, we brought Anna O’s notorious case to the streets of London. Lighting up the night sky with a huge creative billboard to celebrate the release of the hardback edition, and later waking up commuters with our bespoke coffee stand near Kings Cross in time for the paperback release. As well as handing out faux newspapers detailing the complex case, baristas served up free branded coffees either marked with ‘Anna O is guilty’ or ‘Anna O is not guilty’ and complete with scannable QR codes inviting curious passers-by to get a taste of the first chapter. 

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Built on their belief of a playful mindset being a healthy one, we collaborated with Rock Soup Media on a creative build across two of our 48 sheets in Whitechapel that celebrated (loudly, with toy megaphones) the brands latest in-store ranging. A bespoke bench was installed at the foot of our site where the Surreal ‘sales team’ (who were secretly the co-founders) sat and handed out samples for those wandering passed. The world is serious enough – there’s no reason breakfast has to be.

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Ahead of the event at Aviva Studios, JACK ARTS hosted The Ear of Britain on our poster site in the centre of Manchester and locals shared stories around war, knife crime, privatisation, equality and naturally… the weather. Even local journalist and musician John Robb visited to leave his message for Britain. For those unable to visit in person, messages can be recorded and sent via WhatsApp. The recorded snippets will then form an evolving soundscape curated by Matt Black, founder of visionary record label Ninja Tune, that reflects the collective consciousness of the country. 

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As part of their new Try the Train campaign, we collaborated with Talon, Northern and CreativeRace on an interactive billboard at our bustling Manchester Oxford Road site. Encouraging people that don’t normally use the train to ‘give it a go,’ our billboard featured over 300 tearaway tickets offering free travel for two to anywhere on the Northern network, and passers-by flocked to bag their free tickets. Anyone who missed out could scan a QR code from the poster to redeem half-price tickets via Northern’s website and app, ensuring everyone had a chance to hop aboard this month.

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The stunt didn’t just end there, however. For those who were fortunate enough to receive the free pint were granted access into the Sandbox for a secret party courtesy of JUBEL – all kept under wraps behind one of our billboards. A cold, but memorable night for all who came on down to party.

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With Kinetic, we created a larger-than-life creative billboard for a larger-than-life musical icon on our Quaker Street site, with an accompanying takeover of our posters below. Championing the Rastafarian colours of red, gold and green the billboard sings out over the heart of Shoreditch and truly shines at nighttime. 

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The interactive design takes the book cover as influence; the 3D title emerges from the site as if floating, with draping foliage barely concealing a skull beneath; bespoke tear-away Tarot cards present the passing public with their fortune (if they dare to take it), and oversized Peacock butterfly’s move in the breeze as if they have just landed on the frame.  The effect is entrancing and brings the magic of the novel to life on the streets.

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The band celebrated the release with an interactive takeover of our Broadway Market 96 sheet. Fans, friends and passersby of East London were invited have a listen to the record and leave a comment on the poster, letting the band in on their thoughts.

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To launch the highly anticipated second instalment of Elliot’s story, which premiered on New Years Day, we worked with Talon Outdoor to create an intriguing campaign using our billboard sites in Manchester and Birmingham, sure to stop passers-by in their tracks. Linking into the first series, we created mock missing posters which were then fly posted on top of our billboards, overlapping and spilling off the frames as if Helen’s character had pasted them herself. 

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Collaborating with Cogent, we created an innovative creative billboard with real household items hanging from our site at Seven Sisters Road. The items featured would either protect against the elements – a tent, sleeping bag, gloves, jacket and hot water bottle – or bring comfort, like a child’s teddy bear. By using such eye-catching visuals, the campaign highlighted the stark impact of the city’s housing crisis on ordinary people and families and aimed to increase awareness and prompt donations over the festive period. 

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JACK teamed up with Talon for this cheeky takeover of one of our 48-sheets, where a larger-than-life double cheeseburger spills out over the edge and onto the surrounding wall. Not a single penny of their media budget was spared for this one – eking every inch of value out for the install. 

The campaign has recently been doing the rounds online, appearing on Campaign, Marketing Beat and Creativebrief. 

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Taking inspiration from some of the most famous (or infamous) bank robberies, DIABOLICAL collaborated with Kinetic and Fold7 to create a true-crime-esque billboard. The billboard appears to have been ‘broken into’ through a large hole, with the cut-out left lying on the pavement. The inside reveals a bank vault with a few less gold bars than intended, artfully painted by a 3D perspective artist. With evidence lining the crime scene, the poster reads, “This is the story of that lunch break when you found out someone had stolen your crisp banknotes and gold bars in the biggest heist in British history.” 

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JACK ARTS teamed up with Penguin Books, for a creative build that celebrated the release in the most fitting way possible with, you guessed it, an edible doughnut wall in the heart of Vinegar Yard. Satisfying the stomachs of around 500 hundred passersby, and with a guest appearance from Gamble, the doughnut wall was a real treat. 

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To launch the musical, we teamed up with Altair Media to create immersive billboards and poster takeovers that featured illustrated mice, glowing purple poison bottles and witches’ hands creeping out of the frames. Our eye-level takeover site in Waterloo was the perfect location for a giveaway as passers-by could tear off bookmarks and ‘save the date’ for the musical’s run.

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Teaming up with publishers Simon & Schuster, we brought news of the book’s release – both in hardback and audiobook formats – to the streets of London, which prompted a visit from the man himself. Our creative billboard and takeover poster sites featured a selection of archival images from Stewart’s life and a compelling quote from good friend and fellow actor Sir Ian McKellen, as well as a QR code for passers-by to scan and listen to an exclusive except of the audiobook.

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We are no stranger to campaigns with environmental impact and joined forces with Energy Marketing Group to bring Nicotinell’s mission to life on our poster sites; Nicotinell products aim to relieve nicotine cravings when quitting smoking, their latest campaign focuses on visualising how quickly our lungs repair after stopping. The eye-catching (and oxygenating) creative billboards were quite literally a breath of fresh air on the streets of London, bringing an important message to the forefront in a memorable way. 

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To celebrate the novel’s paperback release in 2023, we teamed up with HarperCollins on a two-phase campaign. Firstly, a special creative billboard with the tower of Babel itself standing loud and proud, birds flying off the frame and silver foil to tie into the new paperback cover. Then, taking things a step further with an experiential stunt where passers-by would have the chance to win a copy of the book by drawing a winning chocolate bar with a lucky silver ticket inside. 

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To spread news of this release, DIABOLICAL worked alongside Kinetic for a takeover on our Quaker Street site in true Autumnal style, with fallen leaves foiling the title of the album across our 48-sheet. In true Ed spirit, the multi-award-winning artist even swung by to give the team a helping hand. Cheers, Ed. 

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When the touring comedy musical (called “cracking fun” by the Guardian), was stopping off at the Bristol Old Vic, we got to work on a creative billboard with painted yellow footprints that really helped the story come to life on the streets of Bristol. The show was a sell-out success. 

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Collaborating with Kinetic, we embraced the weird and the whacky for a sizeable campaign throughout London and Bristol that spilled out beyond our billboard frames. The build featured giant cans and mega-sized manicules that had hands for fingertips – taking the phrase ‘a taste you can’t quite put your finger on’ a bit too on the nose.

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Pollenize’s Director, Owen, visited the billboard and said the following: “This campaign is more than just a call to action; it’s a call to awareness. Through initiatives like this, we’re taking meaningful steps to reconnect our society with nature and fostering hope for a brighter, biodiverse future.” 

(No pollinators we’re harmed in the making of this billboard). 

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Taking over one of our West London sites with Atlantic Records, we celebrated the occasion with a hand-graffitied Big 7 billboard. As the artists created a bespoke mural on the site across the day, it marked a high point of a very Burna Boy summer in the city. 

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Spotlighting their platform as an essential destination for comedy, with a new line-up of exclusive podcasts and audiobooks from Mo Gilligan, Dara Ó Briain, Daisy May Cooper, Lolly Adefope and Kurupt FM, Audible encourages listeners to ‘Laugh through it’. 

Working with Kinetic and Fold7, we created a life-like ‘incident’ on our West Street site with the installation of several pigeons, their ‘droppings’, and a bench (though we wouldn’t encourage anyone to try and sit here). Featuring in Campaign, Marketing Beat and across social media, the campaign proved that laughter really is the best medicine. 

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To spotlight the game, we teamed up with Talon to create a show-stopping creative billboard in Birmingham. Inviting passers-by to join the fellowship, the 3D billboard featured an unmissable Gollum and a giant model of the one ring, that lit up its famous Elvish in fiery yellow by night. 

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The Deanston Whisky pop-up provided people with a place to come, chat, and try the whisky for themselves in a relaxed and fun environment. It was hard to miss the space on the street – putting Deanston at the forefront of people’s minds in just the right place, at just the right time.

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We teamed up with artist Daisy King on an interactive billboard to celebrate the record’s release in Brighton: the ‘Hex Your Ex’ crystal. Outside Maisie’s listening party was a billboard reading ‘touch to give your ex nightmares’ with a giant crystal perched on a base in front, which passers-by and fans could touch and play with. The piece was enjoyed and shared by tons of fans and Maisie herself across Instagram and TikTok. 

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We created a blockbuster launch for the novel at Waterstones Piccadilly with Penguin Random House. Celebrating the wonder of classic cinema, a hand-painted vintage box office was placed at the store’s entrance, with two cinema ushers handing out popcorn to customers on their way in. Our installation was paired with a creative billboard at Finsbury Park covered in gold foiled cinema tickers, which passers-by could tear off and exchange in-store for a free copy of the book. 

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For the novel’s paperback release, we worked with Hachette’s Headline Publishing Group on a fitting celebration. Taking over one of our Brixton sites, a creative billboard brought Honey & Spice’s much-loved characters to the fore. It was the perfect way to mark the occasion: appearing on Babalola’s Instagram and Twitter accounts, she explains exactly why herself. 

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Our Finsbury Park site turned into a giant working till (or ’till-board’); the mega-size receipts reeled out of the creative billboard summing-up the essential cost of living vs the inadequate Universal Credit allowance. The stark reality of the imbalance spills onto the pavement, paired with statistics and quotes detailing difficult financial decisions real people have had to make, like choosing between having the lights on or eating dinner. 

The receipts were teared off by passers-by and fly-posted in real-time onto local poster sites, filling the streets of with eye-opening stats aiming to raise awareness of the ‘Essentials Guarantee’ which would ensure receivers of Universal Credit always have their fundamental costs covered. Actor Charlotte Ritchie and singer-songwriter Joy Crookes also joined in the launch, and as well as being featured in It’s Nice That, the Trussell Trust also took to social media to support the campaign with videos and receipts of personal stories around the cost-of-living crisis.

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We took over a spot at Farringdon Station with an interactive billboard and invited people to write what friendship means to them on post-it notes that were then stuck on the boards. The author was even there to meet passers-by and get involved. The billboard and project was a huge hit, with tons of people stopping to share exactly what they love about friendship and what it means to them. 

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To celebrate the smash hit show in Bristol and London, we worked with Kinetic on two huge creative billboards to crack audiences in each city. Attaching 3D mounts in the style of shattering glass to each site, the campaign made the most of our mega-sized formats to create massive impact on the street-side. 

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To celebrate the release, we teamed up with Penguin on a creative billboard in Manchester made from leaves holding basil and marjoram seeds, and a QR code revealing more information about the story. It encouraged passers-by to take a leaf off the billboard and ‘start [their] own adventure’ by growing the seeds at home. The author even paid the site a visit himself. 

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We collaborated with Hachette and Total Media to celebrate the release of Maame, taking over the streets of Croydon with a bespoke hand-painted mural of the central character on a warm, fun and hopeful backdrop. With words that read ‘Be the heroine of your own life’, it was a beautiful message to send to people who might know what it’s like to walk in main character Maddie’s shoes.

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To celebrate the UK release of the gripping tale, we worked alongside Pushkin Press to create buzz with a campaign that brought together the street-side and the digital. Constructing a beautiful creative billboard in London Bridge with 3D models of the cover’s rose and dagger illustrations, the site became home to a social media competition to give away The Shadows Between Us-themed prizes – with Pushkin’s showcase posts receiving hundreds of likes across its channels. 

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Its new five-part podcast series, At the Barbs, aimed to distil all of this into listenable conversations and analysis. Exploring fresh creativity and culture with DJ and presenter Robert Bruce on hosting duties, each episode saw him joined by ‘some of the freshest names from the world of film, music and art.’  

To launch At the Barbs in London, we worked with Havas Entertainment to bring Elephant Room’s campaign to the streets. Taking over sites with vibrant and dynamic illustrations in attention-grabbing colour, through our creative billboards and multi-format street posters, it conveyed the freshness and energy of the podcast series across the city. 

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To celebrate Hugo dropping, we worked with EMI Records on a release campaign in London. Our creative billboards brought together a huge, 3D model of the album’s name, and clings with memorable lyrics for passers-by to take away, each in understated, co-ordinating colour palettes. In the north and south of the city, it brought the essence of Hugo right to the street-side.

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To celebrate the release of It Starts with Us, we teamed up with Simon & Schuster to spotlight the novel in London, Birmingham, and Manchester. Crafting creative billboards full of florals inspired by its cover artwork, the campaign blossomed in the heart of each city. 

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Using mirrored posters to capture the attention of passers-by, the campaign brought together exclusive street-side discount codes, an engagement-driven competition, and Tonight Josephine’s iconic branding to make just the right impact on Merseyside. 

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Given how well-loved Little is, the street-side launch for Rosewater’s cover reveal had to be special. Working with Total Media, Hachette and Little, Brown Book Group’s Dialogue Books, we created a campaign that combined a bespoke creative billboard with ambassadors handing out fragrant rosewater to passers-by – a perfect way to unveil Rosewater’s visual essence straight from Little’s native South London. The campaign generated huge coverage across social media and in industry press, being shared by author, publishers and Little’s huge creative professional network alike. 

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To celebrate the EP’s release, we collaborated with entertainment company FAE grp to install Cisse’s first ever billboard in West London’s Wood Lane, featuring the singer swinging from a clothesline in school uniform high above the world. Dressed in the same outfit, Cisse visited the billboard herself for a fan meet-up, inviting them to “vandalise” it with fun messages. 

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To celebrate the album’s release in London, we worked with the Yeah Yeah Yeahs’ label Secretly Canadian on a mega takeover with a creative billboard in the heart of Shoreditch. Supersizing the dream-like image from Cool It Down’s cover with monochrome print and text to accompany it, the campaign proves that sometimes, less really is more. Secretly Canadian also shared the billboard across their Instagram and Twitter profiles. 

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The campaign borrowed elements of guerrilla marketing – and so we layered a faux-flyposted creative featuring Green Cuisine’s foods over a poster that hinted at a familiar chicken shop brand’s advert lying underneath. The leading figures from Green Cuisine sat on top of the frame in 3D, admiring their interference efforts below. Causing quite a stir online, the billboards featured on Birds Eye’s LinkedIn, as well as on The Drum (and their socials), Campaign, and Little Black Book.

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To celebrate the forthcoming release of Carrie Soto is Back, we worked with Hutchinson Heinemann at Penguin on a duo of outdoor campaigns that brought the vibrance of Reid’s writing to the streets in London. First up, we executed a timely experiential sampling stunt around the 2022 Wimbledon Championships (served up with the tournament’s trademark lemonade in branded Carrie Soto bottles). This was followed up with a show-stopping takeover of one of our Commercial Street sites in Shoreditch, with a creative billboard that illuminated the street-side by its scoreboard-inspired lightbox. The campaign featured in The Bookseller and on the author’s Instagram.

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In the heart of one of London’s most-loved alternative areas, we got people to make their mark on our billboard in green, yellow, and black paint. After layering and layering the personally printed palms, we peeled away taped-over letters to reveal Will of the People in its album cover font. Encouraging everyone to ‘Join the movement’, the billboard’s accompanying film earned thousands of likes across Muse’s Instagram, Twitter and Facebook pages.

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*(recycled after use, of course)

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We collaborated with AKA and the museum to celebrate the exhibition without deviating from its messaging. With eco-conscious creative billboards featuring lettering made from recycling and disused posters, we crafted a sustainably minded campaign that didn’t distract from the purpose.

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As the show’s third series was ready to hit UKTV comedy channel Dave, we teamed up with Talon Outdoor to give it a launch best described in one word: big. Crafting a huge Big Zuu to sit on our Kentish Town 96 sheet, the creative billboard also featured fellow stars Tubsey and Hyder. Big Zuu himself was a fan – re-sharing it onto his Twitter account.

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As The Guardian hailed Life Is Yours as FOALS’ “best album of their career”, we worked with Warner Music to give it its flowers in their beloved Peckham. Inspired by the rosy bouquet centring the cover artwork, we used bunches upon bunches of pink blooms to frame a creative billboard ahead of the album’s release – reshared on Twitter by the band themselves, as the record headed straight for the top 3 of the UK Albums Chart.

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For an artist that knows how to convey a message as well as he does, Jeshi’s record deserved a statement-making street campaign. Taking the DWP cheque from Universal Credit’s album cover and supersizing it onto a billboard, we constructed a giant, 3D model of Jeshi himself holding it up to accompany it on the street-side. Encapsulating both the album’s pertinence and Jeshi’s tongue-in-cheek approach to his output, the campaign proved a success on social media – while the record itself had a glowing reception in the press, from The Guardian and Pitchfork.

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Our campaign combined an ivy-embellished billboard with an experiential stunt, dishing out medicinal bottles filled with peppermint seeds to passers-by. With each one having a QR code linking to the novel itself, it both engaged and created curiosity – inspiring people to check out the award-winning story straight from the street.

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To give London a sneak peek of the forthcoming spectacle, we teamed up with AKA. Taking over one of our east London sites with packets of wildflower seeds for passers-by to take away, each removal revealed the colourful creatives underneath, piece by piece. Hoping to instigate some city-wide wildflower blooms, it brought Superbloom right to the streets.

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Taking inspiration from the wild ride of Big Snake Little Snake, we teamed up with Cheerio Publishing to create a buzz around its publication date. Designing, constructing and installing a 3D creative billboard based on the book’s beguiling cover illustration, it provided the perfect way to announce its arrival to the world both on the streets of London, and online. It even featured a QR code linking to a playlist by the author himself, perfectly pitched to accompany the book.

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Decca Records approached us to give Turn Up The Sunshine a London launch. With it taken from the Minions: The Rise of Gru soundtrack, it had to be both on-brand and on-trend. We created a bespoke creative billboard for our Dalston Junction site, maximising the space with brilliant colour, retro typography, and 3D elements to give it a little extra something. Using the album artwork as inspiration, it translated the sunshine vibe of the record directly onto the street.

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Leading the way in our campaign with Capitol Records were mirrored creatives, with the single’s title in attention-grabbing bright pink, translating Sam’s story in north, south, east and west London. Alongside the creative installs, billboards and posters with heartfelt lyrics from the release showed the depth of feeling behind it, which deserved to be heard far and wide.

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To announce the record in Sports Team-style, we worked alongside Island Records. Crafting a huge, 3D dynamite model, with an illuminated fuse that grabbed attention on the street, it teased then revealed the brand-new album details on our Shepherd’s Bush mega-site. Providing fantastic content for the band’s social media, the creative billboard also set the scene for a week-long mystery that kept fans hooked. 

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To make Elvie’s vision a reality in the centre of London, we worked with Kinetic and Don’t Cry Wolf. The show-stopping creative billboard took a tongue-in-cheek approach to incontinence, which we built to spurt water out from a 3D model of a woman leaking while lifting, who contributed her story to Elvie’s campaign. It stole the show online as much as it did on the streets – appearing in The Drum, Adweek, Campaign, Glamour, the New York Post, The Cut, Metro and many, many more, as well as going viral on social media.

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To bring The Problem with My Normal Penis to the streets of London, we worked with Simon & Schuster on a two-part campaign that would tease and reveal the title to the city. Beginning with a censored version, and revealing the full name in unmissable gold foil, it was the perfect way to make a statement on London’s street-sides in the north, south and east of the city.

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We worked with Kinetic to bring Jeen-Yuhs to Birmingham, Bristol, London and Manchester, with mirrored creatives that asked the streets, “Who are you to call yourself a…?”, reflecting the documentary’s ability to provoke contemplation about the price of fame. Sitting next to warped portraits of its namesake figure, the campaign gave the film a distinctive profile on the streets of each city.

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We teamed up with 38 Degrees and Don’t Panic to bring #SendItToRishi to life on the street. Taking over a billboard in Birmingham, the creative mirrored the style of a utilities bill envelope, capturing the campaign’s pertinent words in bold lettering for passers-by on the street to see. Positioned beneath it, a customised post box sat ready for people to drop off their own personal evidence of colossal price hikes. It went down a storm on both 38 Degrees’ Instagram and Twitter posts.

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Introducing The Tipping Point to the streets of London required a special campaign – so we worked with Concord Music to mark the occasion. Executing the creation of a mega-sized creative billboard on our Kentish Town site, it took the form of a scale, showing Roland Orzabal and Curt Smith in impressive monochrome alongside the album’s release details – proving a real hit on the band’s Instagram, earning well over 10 thousand likes.

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Mirroring the atmospheric, sky-like gradient that fronts the album artwork, we crafted a creative billboard embedded with a smattering of lights to shine like stars, illuminating a 3D cut-out of Sigrid herself for all on the street to see. With vibrant colours and aesthetic imagery aplenty, the campaign went down a storm on her social media accounts – racking up tens of thousands of likes across platforms.

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We worked with Talon Outdoor for the occasion, turning their vision of a deliberately mis-posted creative billboard into a reality on one of our sites in North London. Rotating the poster a full 90 degrees to play on the “Should’ve gone to Specsavers” slogan, it created widespread intrigue and humour – going viral across social media platforms, and making it into The Drum, Marketing Mag, Campaign and Australia’s B&T, amongst many other industry publications.

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To bring the essence of Laurel Hell to life on the streets of London, we worked with Secretly Distribution – crafting a creative billboard in the heart of Shoreditch filled with foliage and an elegant 3D figure of Mitski herself. Alongside it, we executed a street poster campaign, maximising on the opportunities for creativity our different formats provide, tied together with swirls of the album’s lyrics and its theatrical imagery.

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To celebrate Luster’s paperback launch, we worked with Picador Books to announce its arrival on the streets of London. Taking over our Brixton Academy sites, street posters of the book’s cover were accompanied by a trio of beautiful, moving murals inspired by the story – by Claire Kaitesi, Lee Hybrid Desire and Carleen De Sözer – each totally unique and representational of the artists’ distinctive styles, yet united in their appreciation of and inspiration from Raven Leilani’s words. The campaign was a hit in the press, online and on the streets – appearing in The Bookseller, and much-loved by Raven herself.

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With branded papers giving away delicious meals, cracking copy to engage passers-by, and a (sugar) glass box to be smashed with a hammer revealing exclusive and limited vouchers for a free one-year subscription to allplants, it was the perfect marriage of creativity, timeliness, and straight-up fun in the heart of the city.

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To bring Brightside to life in the heart of London, we worked with Decca Records to spread its beautifully serene artwork across the city, with a street poster campaign that took in all four corners of the capital. And the clincher? A creative billboard in the heart of Shoreditch that illuminated the record’s cover on the street-side, bringing its essence to light for all to see.

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We worked with Kinetic to bring the joy of Robin Robin to life on the street, taking the campaign to London and Manchester, and going big in Aardman’s home city of Bristol. Tapping into the film’s connections to nature, the campaign was all about its namesake animal – with creative billboards in each city providing hundreds and hundreds of packets of bird feed for our ‘feathered friends’, ready for passers-by to take away and remember the film by.

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Charting his and his father’s lives alongside a century of Chinese history, the book is a portrait of the visionary artist – as much as a moving family story and historical chronicle. We worked with Kinetic and Vintage Books to bring the tale to life on the streets of London, with a colourful 3D takeover inspired by its explicably beautiful cover artwork.

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We teamed up with TikTok to take #thisisBlack nationwide, taking over sites in Birmingham, Brighton, Bristol, Cardiff, Edinburgh, Glasgow, London, Manchester and Sheffield. Showcasing the campaign’s stars in monochrome tones alongside TikTok’s iconic bright pink and turquoise, the run also included a trio of creative billboards in London, illuminating the creators for all the city to see.

It proved to make great social content too – appearing on TikTok UK’s Instagram and Twitter accounts, as well as a number of the creators’ profiles (including Nifè and Ehiz) – earning well over one-hundred thousand likes in the process.

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We worked with AKA Agency to launch the show opening on the streets of London. With the story’s mystical and supernatural lean, it provided the perfect opportunity to get creative – so we opted for a glow-in-the-dark street poster campaign that would illuminate the city, giving the show a suitably spooky unveiling on the street.

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With Talon, we worked with the Scottish Government to broadcast their commitments to Edinburgh and Glasgow, projecting Net Zero promises onto each city, and making their eco-themed campaign a reality. This included environmentally conscious artwork for creative billboards – with foliage and natural-looking materials – to soften the city’s streets with a touch of nature.

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Navigating difficult health diagnoses hasn’t stopped Billy’s spirit, so follows the release of his autobiography – Windswept & Interesting. We worked with John Murray Press to bring Billy’s tales to Edinburgh and Glasgow, borrowing the vibrant pink from the book’s cover artwork to guarantee turning heads. With a creative billboard at our iconic Barrowlands site, a takeover at Edinburgh’s North Bridge, and sample hand-out events to tease the book’s content, it brought Billy’s story onto the streets in spectacular style.

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Calling for war-style mobilisation to get citizens involved in campaigning, lobbying and piling the pressure onto governments, they decided to raise awareness on the streets with something nobody could ignore – a giant, blaring siren, bleeding noise from our Shepherd’s Bush megasite.

We worked with Climate Call-Up on their creative billboard alongside street poster displays seeking to enlist the public on their mission. Taking over London with huge noise to provoke alarm, the campaign turned the heads of passers-by, promising to blare its message until the threat to our livelihoods is properly addressed.

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We teamed up with Harper Collins to bring the Girl A paperback to the streets of London, Manchester and Glasgow with poster displays and creative billboards. Taking the novel’s trademark cover letter ‘A’ and turning it into a head-turning 3D model was the perfect way to welcome the book into the world, and also made a splash on social media.

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A big release requires a corresponding celebration, so we worked with !K7 on street activity to support the album. Crafting a living billboard in North London made from real-life plants and greenery, it was complemented by 3D text of Disclosure’s name and the iconic DJ-Kicks logo. That wasn’t all – paper QR codes tucked into the foliage also linked fans to an exclusive competition to win tickets to their upcoming tour. The street-side display featured on Disclosure’s Instagram, receiving thousands of likes and praise from fans and contemporaries.

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Her third full-length album, And Then Life Was Beautiful, finally landed in September 2021 – so we teamed up with RCA Records to celebrate its release on the street. With a creative billboard planted full of sunflowers for passers-by to take away, and poster creatives that mirrored her beautiful album artwork, the release campaign brought the music to London street-sides. NAO even visited the sites herself – with her photos receiving over 10k likes on Instagram.

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Books Are My Bag play a central role in the yearly celebrations – so we teamed up with them to bring this year’s Bookshop Day to the streets of Edinburgh. Working on a number of creative street posters (filled with lovely 3D butterflies) alongside drum takeovers and vinyl displays, it showcased beautiful artwork created for the day by Dapo Adeola, also known as dapsdraws – throwing the spotlight onto the city’s bookshops in a wonderful way.

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We worked with Rapport and Amazon Music to bring Growth (Live from a Dream) to London in celebration of its release. Taking over the street with a creative billboard filled with florals, foliage, and a 3D model of Olivia herself, it also incorporated pretty pink and orange tearaways for passers-by to take away. Olivia went down to visit the site herself – with her Instagram post receiving over 10k likes.

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With Harper Collins, we brought the novel to the streets of London – with a multi-coloured, polka-dotted, shiny gold-foiled creative billboard, ahead of it shooting straight onto The Sunday Times bestseller list.

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We worked with TikTok to showcase the app’s musical side on city streets nationwide. With its music feature being responsible for creating hits, launching new artists to stardom, and bringing back forgotten tracks, the creatives centred around the app’s ability to let users “discover the hits of summer back in spring” and “be the person who knew them before they were big”.

The mega Discover Music campaign took over our sites in Bristol, Sheffield, Birmingham, Cardiff, London, Brighton, Manchester and Glasgow, pulling together creative billboards with 3D constructions, light-up elements, moving parts and flower installations, alongside street posters with sharp slogans in the app’s trademark colours and fonts. Our site by The Black Cap in Camden also provided a perfect backdrop for some of TikTok’s music creators to come and film viral content tying in with the campaign.

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We worked with Simon & Schuster to bring What Would the Aunties Say? into the world, constructing a creative billboard that reimagined the beautiful cover illustration in 3D, with shiny gold foiling to add in some extra glamour. The head-turning billboard provided great content for social media: Anchal shared it to her Instagram, where it received over 17.5k likes and hundreds of comments, and to TikTok, where it racked up over 240k views.

The post What Would the Aunties Say?: Anchal Seda first appeared on BUILDHOLLYWOOD.

We worked with Penguin to bring The Upper World to life on the very streets it stories, designing a 3D creative billboard with motion-activated speakers to play audio snippets of the book as people walk by. Highlighting the novel’s South London setting, our site right by Peckham Rye Station was the perfect place to celebrate its release.

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Alongside such a considered concept came an equally well-thought-out campaign – Beauty Starring You. Centring the customer is essential with something as personal as beauty, so they’ve brought together all the different alter-egos – including the skincare fanatic, the ultra-glam girl, and the trendsetter – to showcase the versatility and broad appeal of everything Flannels Beauty have on offer.

To translate the campaign onto the streets of London and Sheffield, we worked with Rapport. Taking over sites around each city with perfectly captured beauty looks, we also installed mirrored posters to reflect the stars of the show – people on the street – highlighting the new Flannels Beauty social channels, hashtags, and an interactive photo competition to win a £500 gift voucher.

The post Flannels: Beauty Starring You first appeared on BUILDHOLLYWOOD.

As part of their summer reading campaign, Headline wanted to do something special – so we worked with them to create a flower-filled creative billboard on Blackfriars Road in the heart of London. To accompany the show-stopping billboard, we handed out bunches upon bunches of cream-toned flowers to passers-by, with branded tags to tell them about the novel. Throughout the day, we put many a smile on the streets of Southwark – with the campaign becoming great content for Headline to share on social media, with it appearing in The Bookseller too.

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For the release of the book’s paperback edition, we worked with HQ Stories on a spectacular street-side launch. Constructing a giant, glittery, 3D sanitary towel to fix onto a creative billboard in London, it turned heads and caught attention on the streets. It also proved to be great content for social media – receiving thousands of likes across the publishing house and author’s Instagram and Twitter accounts.

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We worked with Orion Publishing to bring The Maidens to London. Crafting a 3D creative billboard modelled in the shape of an ancient statue alongside shiny gold lettering, it grabbed attention on the streets, taking inspiration from the gilded and grand novel. It also provided the perfect way to raise the book’s profile on Instagram – with both Orion Books and the author sharing it to their tens of thousands of followers.

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We worked with Virgin Music to bring His & Hers to London with a creative billboard that made maximum impact. In the heart of Camden, we built planters onto a billboard to hold bunches upon bunches of sunflowers, each one pinned to a scannable Spotify code that would allow people to pop-up the song right there and then. It brought the single drop to life right on the street.

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The billboard started to stoke hype in the city before the tournament began, with pre-competition messages getting fans geared up. Then reacting to the highs (and lows) of each result, every tailored message mirrored the iconic Tennent’s Lager branding, with a familiar golden-orange backdrop.

We also took the project on an away day, projecting ‘McGINN TAE THEM’ onto London landmarks. The cheeky stunt ahead of the England v Scotland game was designed to fire up both home and away fans.

As Scotland’s story unfolded, fans were encouraged to visit the Glasgow billboard, as it continued to form the street-level backdrop to the nation’s EURO journey. It went down a storm on social media, receiving thousands of likes on Tennent’s Instagram and Twitter accounts, being spotted and posted by hordes of fans, as well as featuring in a number of press articles.

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With a campaign spot right in the middle of Shoreditch, we crafted a creative billboard with a 3D element featuring the chef himself, a light-up barbecue made from neon, and free tearaway recipe cards, which all went down a storm on social media. A prime example of making maximum impact with a single site, it shows how far you can go when you put a creative spin on a campaign.

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To bring the new Venus collection to the streets, we teamed up with PG ONE. Constructing creative billboards with trios of showstopping flower arrangements (featuring real flowers), the campaign was designed to normalise conversations around all things pubic by tying it back to nature. The “pubic wall of celebration” also included a 3D model of the Pubic Hair & Skin collection itself. With a duo of sites in the heart of Hackney, they provided the perfect backdrop to Venus’ influencer campaign.

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To bring Butter to London, we worked with The Orchard on something special – a 3D, heart-shaped model designed to look like butter melting off a billboard. The special build in central London mirrored the release’s artwork, taking on its sunshine yellow tone, and all the viral energy of the song itself.

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For her sophomore full-length, Better Mistakes, we worked with Parlophone on a Spotify campaign for the release that would make people stop and take notice on the streets. Placing reflective 4 sheets around London, each one featured the feel-good message that “Every BODY is beautiful”. Holding a mirror up to the world, the campaign was designed to put a smile on people’s faces.

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To celebrate the release of his new single, Still Here, we worked with Virgin to craft a neon special build that would make its space-inspired album artwork stand out on the streets. The two-track record featuring Trippie Redd has an interplanetary feel, so we mounted neon lighting onto a billboard in the centre of Shoreditch – lighting up Iann’s image to help his other-worldly visuals glow on the streets.

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To celebrate the release of Daddy’s Home, we teamed up with Virgin to bring the album to London’s streets, with 4 sheets and a spectacular 3D special build on our Kentish Town 96 that dominated the street space. The giant cut-out of St. Vincent herself was accompanied by retro typography, perfectly echoing the album’s undeniable presence and velvety seventies vibe.

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We worked with Evolve OOH to bring BOSS x Russell Athletic to London, constructing a head-turning 3D special build in Hackney that let the campaign imagery spring from the streets. As the gender-neutral collection utilises vintage silhouettes and heritage fabrics to create something totally modern, the imagery has a fitting feel of nostalgia, neatly weaving in on-trend pastels and neutral tones to situate it firmly in the present day.

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Working with Kinetic for the new launch, the creative highlighted that emerald-green tone so synonymous with the shoe and its versatility, styled with tracksuits and jeans. Tying together the campaign’s environmental edge, we added a little extra something – mosaics of seed paper for passers-by to tear off and take home. The paper can be planted, watered, and will eventually grow into beautifully wild blooms. With takeover sites and billboards across the city in Southwark, Islington, Tower Hamlets, Hackney and beyond, keep an eye out for patches of organic greenery that just might’ve originated back here.

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To celebrate the launch of The Irregulars, we teamed up with Kinetic on two very special builds in Shoreditch and Clapton. The builds play on the supernatural themes of the show with ghostly figures, glowing blue lighting, and the central characters looming in the foreground. The effect is a startling one, with an impressive amount of depth in such a small place. While it might be a little scary, it’s definitely best viewed at night!

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Such a heavy, beautiful album needed something similarly meaningful to accompany its release. We partnered with September Records on something special for For Those I Love, a textured concrete billboard that captures the depth of Balfe’s record and the weight of his grief. The project, reading, “I have a love and it never fades”. The billboard, on show in Dalston, features deeply impressed, tactile lettering that’s likely to make anyone stop and think in the street.

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It’s hard to get across just how powerful Dynamite Chilli Marmite is, but when agency Kinetic approached us, we had to try. We worked with Kinetic on a really special build in London: a billboard with a photo of the new Marmite and the ominous caption: “Love It. Hate It. Be Careful With It”.

But that’s not all: the really special part is a nearby car with a blown-off yellow Marmite lid crashing through the front windscreen. Love it, hate it, either way it’s got you talking!

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The Booker winner’s eighth novel and the first novel by Ishiguro since he was awarded the Nobel Prize in Literature, expands on the theme of what it means to be not-quite-human, exploring love and loyalty through the eyes of an android. Following on from our Blackfriars takeover to mark the launch,  we step-up our Old Street billboard site with a dreamy installation pairing colourful posters that depict a frame-by-frame rising of the sun, with a bespoke illuminated panel. The glowing display for Faber Books emulated the special-edition book cover, and its transformation after dark allowed day and night immersion.

‘The sun always has a way to reach us…’

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The Last House on Needless Street is a gothic-tinged literary mystery crossed with straight-up strange horror – a killer combination. We were tasked with bringing the book cover to life with the use of 3D special build trees, which seem to have grown out of the frame and into the street environment.  The billboard was paired with a second 3D element, a powerful quote in vibrant yellow from the king of horror himself, Steven King. An eye-catching display to engage the passing public and entice readers to explore the book ‘with all the secrets’.

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We recreate the futuristic book cover complete with eerie red eyes on the street, by installing intense LED lights that pierce through the darkness, adding an additional layer to the campaign that brings the billboard display to new (albeit eerie) heights after dark. A creative addition, brought to life for publishers Simon and Schuster.

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Structured as a 28-day guide targeted at white audiences, the book aims to guide readers through a journey of understanding and identifying the impact of white privilege and white supremacy over their lives.  The poster campaign, features engaging, bold creative showcases the book as mandatory reading and is paired with the simple but exceptionally effective addition of a tearaway ‘white privilege checklist’ – encouraging people to engage with the sites and take away a thought-provoking part of the campaign to complete and contemplate over.

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The build consisted of a billboard designed to look like an old school recording light that you might find in a recording studio, glowing red when a recording is in progress, warning people not to enter. When people stood close to the build, a motion sensor activated light box lit up. The interactive billboard did two jobs: brightening up a London winter street and drawing people’s attention towards the services Spitfire offer.

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To add to this list of adventures we teamed up with O2 to create a show-stopping plantable living billboard to celebrate the network’s ‘Go Green’ initiative as a part of its Priority ‘Go’ campaign. Located in Shoreditch on the corner of Commercial Street and Quaker Street, the billboard was made from hundreds of pistachio stems which revealed an environmentally friendly ‘Go Green’ message over the course of its two-week placement. What’s more, passers-by were greeted by recyclable A6 sheets made entirely from wild-flower seed paper which could be torn off and used to grow plants at home.

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To make the release of this major retrospective hardback, we worked with Abrams and Chronicle Books to bring our site to life with a host of Steadman’s revered characters and his iconic splattered-ink style.  The impact of the site was elevated to new heights with the addition of a 3D book cover spilling out from the board.  (A simple but highly effective addition to a poster site to create intrigue on the street.)

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To celebrate the launch, we teamed up with Netflix in sites across London with a variation of artworks, featured on poster and billboard takeovers featuring Kristin Scott Thomas as the legendarily terrifying Mrs Danvers. We’re most proud, however, of our special build in Old Street, a living billboard that brings the story to life.

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With billboards in darkest black and pumpkin orange, we took to the streets to take over London, Manchester and Birmingham. But these weren’t just any billboards – they were special builds, appearing normal by day and lighting up at night with spooky UV lights and neon paint. Creepy! Don’t forget it’s best sipped in the dark.

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We worked with Simon and Schuster to bring the story to life, quite literally, with a poster campaign paired with an engaging live action element. The marketing stunt saw the novel’s main character Harry seemingly step out from the billboard and the shadows of WWI, straight onto the streets of London.

Dressed in detailed replica wardrobe, meticulously created by Khaki Devil, the engaging live campaign was paired with city wide posters providing the backdrop as the photographer of the lost roamed the streets of London with his camera. Did you spot him?

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S&M2 is already a well-loved addition to Metallica’s extensive discography, and we’re proud to have helped them get the reception they deserve. To accompany their huge sound, we partnered with Virgin EMI for an ambitious build of an exploding violin against a black background at our site in Shoreditch, digital outdoor across London and a towering banner in Manchester.

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Working with Total Media, we brought a little wizarding magic to London Bridge and created this larger than life spill-board complete with Hogwarts Express escaping out of the frame. The special build helped commuters to picture the magic and be immersed once again in the world of Harry Potter and friends.

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We had an absolute blast, teaming up with Cold War Steve and Thames and Hudson to present The Festival of Brexit book. We took over our Leonard Street site in Shoreditch, with some live collaging that featured a motley crew of characters including a topless David Cameron, and Kim Jong Un in a hedge, amongst other crazy imagery.

The live collage was hosted by Cold War Steve himself with the help of people on the street. Also supporting the campaign was a dishevelled Boris Johnson and hard man Phil Mitchell lookalikes, standing next to the poster site handing out Fray Bentos pies to bemused passers-by. The campaign was a huge hit, being picked up by ITV News and Sky News amongst other publications.

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To help build hype around Spotify’s 2019 A Decade Wrapped campaign we created two head-turning special builds that each incorporated an interactive element. The first one we produced was for Ariana Grande, it took inspiration from her recent song 7 rings to include some zingy neon lighting as featured in the music video, but also from thank u, next, which spurred on the idea of creating a giant light switch, which passers-by could press to change the colour of the frame around the billboard.

We dedicated the second special build to festive diva, Mariah Carey, focusing on the streams of All I Want For Christmas. It featured Christmas trees on top of the billboard, and a giant Mariah in December to showcase the huge number of streams that month. It was our goal to make it as Christmassy as possible and what better way to do this than to create a winter wonderland using snowfall at the push of a button.

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In this entrancing collaboration with Vintage Books we created bespoke special builds, complete with inky blues posters, golden highlights and delicate 3D golden bees spilling out of the billboard onto the surrounding frames and street. The campaign artwork was specifically designed for two of our street level sites in Manchester’s Northern Quarter and desirable Bricklane Bridge in London – allowing us to transform the neighbouring frame into a mysterious glowing doorway, enticing the passing public to take a peek. The use of 3D elements on the poster sites is a simple and effective way to bring the poster campaign to new heights and create intrigue and engagement.

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The eye catching poster design features illustrations of vegetables found throughout the book, described as ‘The amazing technicolour dream onion and its stripy friends’ by the man himself . The campaign is taking over our poster and billboard sites in London and includes tearaway recipe cards featuring an array of exiting dishes from the new vegetarian cookbook.

The inclusion of tearaway recipe sheets to the London poster sites amplifies the campaign and creates an interactive element – creating presence on the street and actively engaging the passing public by offering them a sample of the exciting recipes within… Just Add Flavour.

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In response to the brief, we came up with a big idea that had not been done before – we decided to paint the town yellow, red and blue. The abstract album cover was just like a work of art, so much so that we decided to use this as the backbone for the campaign. The big idea was to turn five billboards around London into individual pieces of art – we’re talking large scale, live art. We searched high and low for five up and coming, local artists to create their unique and inspiring interpretations of the original artwork. The installations were filmed from start to finish, providing Virgin EMI with what essentially was a ‘Short Movie’.

The campaign generated buzz on London streets, and major music titles such as NME got wind of the campaign, creating a bit of a PR frenzy. The video footage captured, was used as content for the Laura Marling twitter feed to encourage interaction with her followers.Check out our video below.

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Then, as the band took to the stage at Reading Festival, we organised a special flyover stunt complete with The Kooks branding. The band shared the plane and banner on their social media once again and, with over 6k likes on the day of their festival performance, the album promo was certainly elevated to new heights!

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The band went on to promote the special build on their Twitter (receiving over 8k likes and 1k retweets) and their Instagram (which received over 122k likes).

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To help launch the new album we worked with Domino Recording on a special billboard in east London. The band truly reached new heights, as the members ascended skywards out of the artwork. Lead singer Alex Kapranos even posted a picture of himself in front of the billboard – which received over 4,000 likes from excited fans in a matter of hours.

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We were excited to work with Virgin EMI on a special outdoor teaser for the campaign, creating attention-grabbing street art on a billboard in central London. The artwork for “Get Out”, featuring a black heart with a bright blue cross strikethrough, was gradually painted on to the poster over the course of the week, mirroring the bands own online teasers. Finally on 1^st February a stencil revealed more information, coinciding with the single release date. The campaign created a buzz on social with fans excitedly guessing what the poster could mean – it had to be the arrival of #CHV3.

See how the graffiti came to life in our time-lapse video below.

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Working with 6 landlords across London in busy areas, we put together a highly visible campaign that became a point of reference for creative outdoor installations.

And, it garnered over 5,000,000 OTS in areas that fitted the target audience.

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A poster was positioned directly beneath a Jessie Ware 48 sheet poster billboard in a central London location, which invited passers by to return to the site the following week for the opportunity to take part in a very special event. All those who returned found the poster was now a canvas for an interactive art installation, inviting the public to join the dots, creating a striking image of Jessie.

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To promote his latest album, we helped Powell turn the rant into a huge bespoke billboard, attached with a 3D logo on Commercial Street, East London to create a PR and social media storm. The show stopping campaign received an amazing amount of coverage in all the major music titles including NME, Pitchfork, The Quietus and 405 to name but a few. It also managed to hit mainstream media, with the Guardian and the Independent covering the campaign. This is a brilliant example of how just one billboard with a clever idea can create tons and tons of awareness and social sharing.

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First up was Hackney Central’s Oslo, where the band performed three secret gigs back in March. To help light up the venue, we attached the giant, 6m long, neon sign we’d created, hanging it over the main entrance. The shining beacon went down a storm. So much so that we decided to take it on a tour around London – first location being on the corner of Jamestown Road, right in the heart of Camden. We then took it to Great Eastern Street in Shoreditch, where the neon sign featured as part of a standout, 60m wide installation celebrating the album’s release.

This impressive run of special builds was backed up by a month of traditional outdoor, leading up to, and throughout, the release week. Some of the creative paid homage to the neon sign, whilst others showcased the beautiful cityscape image that features on the album cover. Wilder Mind went on to take the number one spot on the UK album charts in it’s debut week – a great result for the boys!

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The Trabant featured in the artwork for the original, Achtung Baby, album, and also on their famous Zoo TV tour. With the help of a very large crane, a hydraulic lift and some clever carpentry, the car was attached to the billboard, in front of the Brandenburg Gate, one of Berlin’s most well known landmarks, and displayed on the busy M4 for all to see. U2 also announced the release of a documentary entitled, From the Sky Down, which documented the production of the original album in 1981.

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With a little help from the bands fans via an announcement on Facebook saw a small army of The Cribs fans turn out on a rainy May morning to take part in this unique experiential campaign that saw no less than 3000 chrysanthemums and gerbera’s planted around the billboard frame.

The poster certainly helped to lift the mood of fans and passers-by alike, while raising awareness of The Cribs new album both on at street level and on social media.

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To create some buzz around the book, we worked with Transworld to transform the artwork from the front of the book into a very special billboard in London Bridge. The owl’s eyes were turned into red lights, eerily watching over commuters on the busy Borough Market passage.

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To celebrate the opening of this special exhibition, we worked with The Whitechapel Gallery to create something a little bit different on specific poster sites in London. We went green – bright green to be exact – painting the frames in an incredible eye-catching paint. The frames were standout and unmissable as they glowed on the streets, bringing an exciting new twist to the promotion of the highly rated new show.

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The incredible novel follows a young couple fleeing their country from civil war. They hear that there are a number of doors in their hometown that are actually portals to other destinations – and soon find their way through the first of many.

We worked with Hamish Hamilton, part of Penguin Random House, to celebrate and recreate the magic of Exit West with a takeover and a special build in Shoreditch. We added a unique twist on the popular site and created our very own portal doors on the 4 sheet poster frames, encouraging interaction from commuters on this busy east London street as they were given a small glimpse into the world created by Hamid.

The installation was featured in The Bookseller, and the author himself even visited, saying: “It was kind of magical for me to see the black doors on Commercial Street, to discover they could open, and to find words from Exit West inside.”

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In 2018, to accompany the powerful book of the same name, James released a calming classical music playlist of 50 beautiful tracks. We teamed up with Quercus Publishing Group to create a very special billboard in east London to promote both the book and playlist, inviting busy commuters to stop for a moment and quieten the mind. Our bespoke listening billboard was designed to remind them that, even in moments of high stress, there is always music. Watch the reactions in our case study film below.

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