Jack

Dolmio Sauce

When’s your Dolmio Day? After a decade away, Dolmio’s much-loved puppets returned to the streets to celebrate the 40th anniversary of the family favourite pasta sauce – bringing Papa and Mama back to life for a new generation.

To mark the milestone in Shepherd’s Bush, JACK teamed up with St Marks Studios and our Creative Studio to build a 96-sheet creative billboard that pushed the format further. A 3D Papa emerged from the billboard, bowl of ‘steaming’ bolognese in hand, accompanied by a digital screen to complete the takeover.

Taking the characters from the screen to the street, the beloved grandparents also made an appearance on-site, meeting passersby and posing for pictures with fans of the iconic sauce.