Jack Arts

Curzon: Bitter Christmas

When art begins to imitate life a little too closely, what’s the worst that can happen? Pedro Almodóvar’s latest Spanish tragicomedy, Bitter Christmas, grapples with the answer to this very question. It’s central character blurs the lines between fiction and fact, offering a dual time-line snapshot of a life drenched in love, grief, and expression.

Bringing the punchy colours of this Curzon film to the streets, JACK ARTS worked closely with Four Marketing Agency to curate a UK-wide poster campaign ahead of its cinema release. From 4 sheets to creative takeovers, word of Bitter Christmas’ premiere and early critic reviews reached film lovers on the streets of Brighton, Edinburgh, Glasgow, London and Manchester in multiple formats.