Jack

Lumene

Blending wild Nordic ingredients with cutting-edge skincare science, Lumene brought its signature glow to the streets of London with a striking takeover across our Shepherd’s Bush site. To bring the build to life, JACK Scotland worked with Kinetic Worldwide on the campaign, pairing a standout 96-sheet creative billboard with surrounding digital screens to showcase the brand’s Glow Boost Essence.

Packed with antioxidant-rich Arctic cloudberry and vitamin C, the vegan formula inspired creative that transitioned seamlessly from day to night – mirroring the all-day radiance the product promises. Bright, clean and radiant, the campaign turned natural skincare into a city-wide glow-up.