Jack
Reformation
Reformation brought its Los Angeles-born aesthetic to the North with its first Manchester flagship on King Street, adding a new name to the city’s luxury retail scene. The store offers a curated shopping experience, with customers able to adjust the lighting to their preference and request different sizes at the touch of a button.
To mark the launch, JACK rolled out a series of editorial 48-sheet billboards across hyperlocal locations in Manchester. The striking artwork announced Reformation’s arrival on the streets, building visibility around the new store and putting the brand firmly on the city’s map.
