Jack

bet365: Never Ordinary Giveaway

What’s better than a double pass to the Champions League? How about a larger-than-life double pass, printed by a billboard, and presented to you by a footballing legend? To celebrate their official global partnership with the UEFA Champions League, bet365 lived up to their ‘Never Ordinary’ slogan and delivered exactly on the above.

Happening simultaneously in London and Birmingham; bet365, Octagon, Weber Shandwick and COPA90 enlisted legends Clarence Seerdorf, Stiliyan Petrov and JACK on a giveaway fit for the football fanatics. After days of generating excitement at the prospect of free tickets, Seerdorf (in London) and Petrov (Birmingham) revealed their live locations via Instagram. The first ten people to make it to either of them earned the chance to win one of four pairs of UEFA Champions League (and bragging rights). To officiate the campaign, our in-house creative studio team converted a billboard in each city into ‘THE BIG UEFA CHAMPIONS LEAGUE TICKET PRINTER’ that did exactly as it said. A larger-than-life ticket, and some even larger smiles.