Should’ve Gone to Specsavers
“Should’ve gone to Specsavers” has to be one of the most iconic slogans in British advertising, and has now provided an impressive twenty years of laughs (and brand awareness). For Specsavers to celebrate the anniversary, it required something truly special – a creative campaign that would resonate online as much as on the streets, epitomising the years of work that have gone into every landmark advertisement.
We worked with Talon Outdoor for the occasion, turning their vision of a deliberately mis-posted creative billboard into a reality on one of our sites in North London. Rotating the poster a full 90 degrees to play on the “Should’ve gone to Specsavers” slogan, it created widespread intrigue and humour – going viral across social media platforms, and making it into The Drum, Marketing Mag, Campaign and Australia’s B&T, amongst many other industry publications.