Alexander McQueen: SS22
British luxury fashion house Alexander McQueen has led the pack since its inception, creating shockingly innovative show concepts and iconic pieces that are cemented at the centre of the nation’s couture heritage and history.
For its SS22 womenswear campaign – marking yet another trend-setting collection from the celebrated couturiers – we worked alongside the brand to launch it across London, turning the streets into Alexander McQueen’s very own catwalk.
Taking in the north, south, east and west of the city, the street poster campaign showcased the SS22 Alexander McQueen collection lookbook in beautiful black and white, allowing the shapes, silhouettes and tailoring to sing. With the brand’s trademark fusion of punk and glamour palpable on the street, it placed them front-and-centre for the season ahead in the most trendsetting and fashion-orientated spots that London has to offer.