Diabolical

Sam Smith: Love Me More

Love Me More sees Sam Smith beginning a new era. Voicing a lifetime’s worth of work towards joy, honesty with themselves, and self-celebration, the single listens as a much-deserved self-love anthem, and called out for a special campaign to bring it to life on the streets.

Leading the way in our campaign with Capitol Records were mirrored creatives, with the single’s title in attention-grabbing bright pink, translating Sam’s story in north, south, east and west London. Alongside the creative installs, billboards and posters with heartfelt lyrics from the release showed the depth of feeling behind it, which deserved to be heard far and wide.