Jack

Wellcome Collection: The Institute of Sexology

Jack Arts worked with media agency Total Media to create a poster campaign with a difference for the Wellcome Collection’s latest exhibition, The Institute of Sexology.Looking at the history of sex over the ages, the exhibition included the work of Alfred Kinsley who interviewed thousands of Americans on their sexual activity in order to gain a better understanding of human sexual behaviour. Kinsey’s questionnaires provided the perfect creative for the poster campaign, asking the public to take part in a clinical survey via street level posters by ticking the boxes. The unusual creative created a standout experiential campaign engaging audiences across the streets of London.