Vibrant technicolour takeover campaign to promote the latest cookbook from Yotam Ottolenghi. Flavour takes on classic dishes, offering a new twist with the help of co-writer Ixta Befrage, harnessed the increasing popularity of a plant-based diet. The book breaks down the three factors that create flavour and offers over 100 innovative and colourful vegetable dishes to try.
The eye catching poster design features illustrations of vegetables found throughout the book, described as ‘The amazing technicolour dream onion and its stripy friends’ by the man himself . The campaign is taking over our poster and billboard sites in London and includes tearaway recipe cards featuring an array of exiting dishes from the new vegetarian cookbook.
The inclusion of tearaway recipe sheets to the London poster sites amplifies the campaign and creates an interactive element – creating presence on the street and actively engaging the passing public by offering them a sample of the exciting recipes within… Just Add Flavour.