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Müller Corner Originals

The 90s are back, and Müller Yoghurt & Desserts have tapped into their heritage to bring back some of their most sorely-missed flavours from the decade, by popular demand. For years fans have longed for the return of Müller’s iconic Crunch Corners, even going as far as petitioning the UK government, and their prayers have finally been answered with the launch of the Corner Originals range. 

Joining forces with VCCP and Magic Eye Inc. on a tease and reveal campaign, Müller resurrected another 90s stalwart to create a mind-bending yoghurt-inspired optical illusion. Perfect for our takeover formats, we took Müller’s Magic Eye to the streets of Birmingham, Brighton, London and Manchester, intriguing and delighting passers-by of all generations, and slowly revealing the retro return of Mississippi Mud Pie and Strawberry & Orange Choc Balls.  

Müller’s campaign was featured by Campaign, Creative Review, Creative Bloq, and across social media – including a cross-generational TikTok from Roman and Martin Kemp.