Jack Arts

It Starts with Us: Colleen Hoover

BookTok sensation Colleen Hoover has gained a reputation for heart-rending stories, and her latest is It Starts with Us, the hugely anticipated follow-up to the number 1 Sunday Times bestselling novel It Ends with Us. Picking up the story of Lily, her ex-husband Ryle and their daughter, this novel is one about reconciliation and second chances at true love – with ‘fan favourite’ Atlas’ side of the story coming to the fore.

To celebrate the release of It Starts with Us, we teamed up with Simon & Schuster to spotlight the novel in London, Birmingham, and Manchester. Crafting creative billboards full of florals inspired by its cover artwork, the campaign blossomed in the heart of each city.