Diabolical

The Lumineers: Brightside

After rising to prominence with their floaty 2012 hit Ho Hey, New Jersey-Colorado folk-rockers The Lumineers have signalled a whole new era for Americana. Their latest offering is Brightside, a euphoric fourth studio album composed of blissful and uplifting sounds that were made for the open roads – it’s a dose of positivity promising a new day, as we hopefully tip towards normality again.

To bring Brightside to life in the heart of London, we worked with Decca Records to spread its beautifully serene artwork across the city, with a street poster campaign that took in all four corners of the capital. And the clincher? A creative billboard in the heart of Shoreditch that illuminated the record’s cover on the street-side, bringing its essence to light for all to see.