Starface are all about vegan and cruelty-free skincare with a difference – keeping things offbeat and playful, they bring joy to acne battles the world over. With Hydro-Stars, their market-disrupting spot treatment that’s all about not shying away from skincare struggles, they’ve revitalised attitudes towards blemishes and the unavoidable realities of human skin.
We worked with Filthy Media to spread the Starface gospel on the streets of London. With a campaign that brought boldness and vibrance to city street-sides, it starred (sorry…) American rapper 24kGoldn. Captured in a shoot that echoed ’90s nostalgia with assertive angles, retro style and Starface’s trademark sunshine yellow, it brought “more fun for your face” right into the heart of the city – and onto the brand’s Instagram.