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Giorgio Armani: SÌ Passione Intense

Giorgio Armani is showcasing its Intense Eau De Parfum ‘SÌ Passione’ with a striking red-themed campaign featuring actress Sadie Sink. To immerse the essence of Armani in the city, we collaborated with Kinetic to ensure the fragrance was creatively displayed throughout London and Cardiff. 

The campaign featured an engaging tease-and-reveal concept, with posters hidden with flower-shaped, scented tearaways. We used micro-encapsulation technology to infuse the prints with the new fragrance, allowing the public to experience the scent firsthand. Each tearaway also included a QR code that directed consumers to the perfume’s purchase page.