Iann Dior: Industry Plant
Hailing from across the pond, Iann Dior is the new kid on the block with a Billboard number 1 to his name, and he won’t be defined by stereotypes – calling his debut album Industry Plant was a tongue-in-cheek swipe at those who doubted him. As part of the big-name Internet Money collective, he’s surrounded by innovative artists at the top of their game that inspire and enthuse him, keeping him tied to his impressive work ethic.
To celebrate the release of his new single, Still Here, we worked with Virgin to craft a neon special build that would make its space-inspired album artwork stand out on the streets. The two-track record featuring Trippie Redd has an interplanetary feel, so we mounted neon lighting onto a billboard in the centre of Shoreditch – lighting up Iann’s image to help his other-worldly visuals glow on the streets.