Diabolical

Bebe Rexha: Better Mistakes

Bebe Rexha embodies a love of music – as noted a songwriter as she is a singer, she’s helped to pen tunes for artists like Eminem, Nick Jonas and Selena Gomez, and has a number of chart-topping collaborations to her name. Having worked on diverse projects, from Pete Wentz’s post-Fall Out Boy venture Black Cards to a single with EDM hitmaker Martin Garrix, it’s her albums that allow her to explore her ideas most deeply and max out her talent.

For her sophomore full-length, Better Mistakes, we worked with Parlophone on a Spotify campaign for the release that would make people stop and take notice on the streets. Placing reflective 4 sheets around London, each one featured the feel-good message that “Every BODY is beautiful”. Holding a mirror up to the world, the campaign was designed to put a smile on people’s faces.