Jack

Jaffa Cakes: Cola Bottle

Something big, bright and delicious has been built in the heart Brixton…

McVities Jaffa Cakes invited Londoners to experience its latest quirky Cola Bottle flavoured cake (and yes, they are cakes).

JACK worked alongside MG OMD, Talon, Grand Visual and TBWA\London on a Wonka-esque creative billboard that towered over the streets of Brixton. Complete with an array of mechanisms, pipes and tubes, the billboard saw cola bottles going in one end and out the other as something entirely new. At the base of this brightly-coloured spectacle was a bright orange lever that invited passersby to interact with. Once pulled, the magical transformation began. Within seconds, a nicely packaged Jaffa Cakes Cola Bottle arrived via the mailbox for all to enjoy.