Jack Arts
Women Living Deliciously
The latest self-help bible from illustrator, writer and feminist social activist Florence Given has landed. The Sunday Times bestseller, Women Don’t Owe You Pretty, brought her storming into the scene in 2020 and her debut novel Girlcrush in 2022 solidified her cult-status. Given’s third release does not disappoint, Women Living Deliciously encourages us to fall in love with our lives; a powerful self-help manual in her signature style.
Together with Total Media we brought the love to the streets with a flower-power 3D build. Our creative studio team brought the book cover to life, replicating the vibrant floral designs in autumnal colourways with fresh foliage that adorned our billboard frames in London and Brighton. Alongside the floral creative billboards that took the creative from the poster into the street-space, we took the self-love to the public realm with a smile inducing sampling activity handing out branded bookmarks and fresh-flowers. Given headed to the site for a Instagram photoshoot to mark the launch and encouraged her followers to ‘BLOOM and architect our lives from a place of JOY’