Jack Arts

Onyx Storm: Little, Brown

To mark the release of Onyx Storm, the highly anticipated third instalment in Rebecca Yarros’ Empyrean series (Little, Brown), JACK ARTS partnered with Total Media to create a campaign designed to engage hundreds of eager readers. 

A storm is coming… and to celebrate, we launched two creative billboards, in Manchester and London.The Manchester billboard featured a larger-than-life design that made it look as if the glowing, mythical creatures were escaping from the pages of the Empyrean series, complete with a teaser to build anticipation and prepare readers for the upcoming release. 

In London, the campaign also showcased all three books in the series, bringing Yarros’s thrilling world to life for passers-by. Some posters included QR codes, allowing readers to easily purchase their own copies. As night fell, UV lights illuminated the billboard, making the illustrated scene from the book come to life, leaving a lasting impression on those strolling by.