Jack

Maybelline: Super Stay Teddy Tint

Maybelline’s Super Stay Teddy Tint has been making the rounds on social media since it’s launch last year. Described as a ‘teddy soft tint that lasts’, it’s presence online goes beyond the glowing reviews of the products’s long-stay-light-feel, with photos and videos surfacing worldwide of a pink plush teddy.

Taking over three of our billboards in Clapham, JACK worked with St Marks Studio on a cheeky creative build that features the pink (unofficial) Maybelline-mascot. The build saw Teddy break out of their 48 sheet confinement to scale the above billboard and ‘fix’ it with their signature blurred effect, proving that everything looks better with the new tint.