All People All Places: Eviction Survival Kit
With the mission to break cycles of poverty and disadvantage, charity All People All Places tackle issues of homelessness in the London boroughs of Haringey and Enfield. Over 300 households in the capital are at risk of eviction every week, and the charity’s latest Eviction Survival Kit campaign aimed to highlight and help those facing winter on the streets through forced eviction.
Collaborating with Cogent, we created an innovative creative billboard with real household items hanging from our site at Seven Sisters Road. The items featured would either protect against the elements – a tent, sleeping bag, gloves, jacket and hot water bottle – or bring comfort, like a child’s teddy bear. By using such eye-catching visuals, the campaign highlighted the stark impact of the city’s housing crisis on ordinary people and families and aimed to increase awareness and prompt donations over the festive period.