Jack

BBC: The Tourist

The BBC’s most-watched drama of 2022 The Tourist is back for its second series. A six-part thriller, the series follows protagonists Elliot and Helen as they attempt to uncover the secrets of Elliot’s past, all set against the striking backdrop of rural Ireland. 

To launch the highly anticipated second instalment of Elliot’s story, which premiered on New Years Day, we worked with Talon Outdoor to create an intriguing campaign using our billboard sites in Manchester and Birmingham, sure to stop passers-by in their tracks. Linking into the first series, we created mock missing posters which were then fly posted on top of our billboards, overlapping and spilling off the frames as if Helen’s character had pasted them herself.