Jack

McDonald’s: Saver Menu

Who doesn’t love a deal in January? McDonald’s have playful explored what a bargain truly is with their latest out-of-home (and out-of-the-frame) stunt. Teaming up with Leo Burnett, the fast-food chain delivered a campaign as part of their ‘Like getting your money’s worth?’ platform, one of the longest running platforms for McDonald’s. 

JACK teamed up with Talon for this cheeky takeover of one of our 48-sheets, where a larger-than-life double cheeseburger spills out over the edge and onto the surrounding wall. Not a single penny of their media budget was spared for this one – eking every inch of value out for the install. 

The campaign has recently been doing the rounds online, appearing on Campaign, Marketing Beat and Creativebrief.