Jack

Arsenal FC x Adidas: No More Red

Arsenal FC and kit sponsor Adidas have recently released the No More Red kit, aimed at addressing the growing numbers of knife-related crimes and youth violence. Launched in 2022 and worn for the first time in a home fixture against Liverpool at the start of January, the club’s traditional red will be drained from the kits, symbolising the ambition to eradicate bloodshed on London’s streets.  

In a supporting film from 2022, we see Idris Elba and Arsenal legend Ian Wright drive home the messaging that many of tomorrow’s famous footballers won’t be given the chance to realise their dreams due to rising youth violence. 

JACK worked alongside Kinetic to deliver this hard-hitting message to the streets of London; taking over poster sites all around Emirates Stadium. The campaign championed messages of hope on a white background signed off with the words ‘NO MORE RED’, alongside photos of Arsenal players wearing the all-white kit from within the dressing room. 

“It’s a campaign that started three years ago and has helped a lot of people already and brought a lot of attention, so if we can make the streets safer around our city, especially for people with kids, we will sleep better” says Mikel Arteta, manager of Arsenal FC.