Diabolical

Audible: ‘This Is The Story’

Following our pigeon-poop-plastered billboard in Bristol, we were thrilled to return with another creative billboard for Audible UK, part of their ‘This Is The Story’ campaign—this time, in the streets of London. 

Taking inspiration from some of the most famous (or infamous) bank robberies, DIABOLICAL collaborated with Kinetic and Fold7 to create a true-crime-esque billboard. The billboard appears to have been ‘broken into’ through a large hole, with the cut-out left lying on the pavement. The inside reveals a bank vault with a few less gold bars than intended, artfully painted by a 3D perspective artist. With evidence lining the crime scene, the poster reads, “This is the story of that lunch break when you found out someone had stolen your crisp banknotes and gold bars in the biggest heist in British history.”