Jack

Laura Ashley

British textiles brand Laura Ashley is reclaiming its heritage with their latest campaign, “Unashamedly Romantic”, created in partnership with Uncommon Experience Studio. Celebrating Laura Ashley as the pioneer of the current ‘cottage-core’ trend, the 70th anniversary works sees the marrying of vintage floral designs, which were hidden inside an abandoned salt mine in Wales, with bold typographic lettering. The concept is inspired from an interview from 1975 in which Laura Ashley said of the brand, “we typify Beatrix Potter, Jane Austen, Rupert Brooke. We are unashamedly romantic.” 

JACK had the pleasure of bringing anniversary campaign to the streets of London, taking over our poster sites across Hackney and pushing the brands vintages creds to a new generation of fans.