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Build Hollywood

Jack

Nosferatu

Director Robert Egger’s films go beyond regular storytelling and instead creates immersive worlds that are more a haunting than a viewing experience. His films are steeped in folkloric traditions, superstition and terror, and his latest, Nosferatu, is no different. The film is a remake of FW Murnau’s 1922 silent classic, and pays tribute to the feral gothic atmosphere of the original, retelling the vampire legend in a deeply atmospheric and rich work.

On a wintery night in London, JACK and Kinetic delivered a pop-up to the streets of Shoreditch, that celebrated the film’s release to cinema and invited passersby to ‘succumb to the darkness’. Inside the walls of 1 Quaker Street’s Sandbox, was a custom-built box office. Custom merchandise and cinema tickets were handed out to those brave enough to enter, including a poster signed by the film’s star-studded cast. Towering hauntingly over the space was a creative billboard of a frame from the film which came to life at night through UV lights, etching the scene into the subconscious of those wandering passed.

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