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Jack Arts

Chanel: The Allure of Makeup

To mark the launch of Chanel: The Allure of Makeup, the first-ever book dedicated to Chanel’s makeup legacy, JACK ARTS teamed up with Thames & Hudson to bring an iconic London takeover to life. In celebration of the House of Chanel’s groundbreaking journey in the world of makeup, we flooded the city’s most iconic hotspots with a bold sea of pillar-box red.

This captivating visual experience showcased 48-sheet billboards and dynamic checkerboard posters throughout the city, perfectly capturing the essence of Chanel’s timeless allure. Seen in every corner of London, the campaign invited passersby to discover the inspiring story behind Chanel’s makeup creation, bringing its rich history into focus. 

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