Jack

Pollenize

Pollenize is a social enterprise, based in Plymouth, committed to aiding pollinating insects and nurturing our environment through nature-inspired solutions. In a city facing declining bee populations, Pollenize worked with JACK, as well as SharpEnd, to create a bright yellow interactive billboard from ethically sourced dead bees, butterflies and wildflowers, to tell the story of the little pollinators who need our ‘HELP’. 

Pollenize’s Director, Owen, visited the billboard and said the following: “This campaign is more than just a call to action; it’s a call to awareness. Through initiatives like this, we’re taking meaningful steps to reconnect our society with nature and fostering hope for a brighter, biodiverse future.” 

(No pollinators we’re harmed in the making of this billboard).