Jack

Audemars Piguet x 1017 ALYX 9SM

Audemars Piguet is no stranger to collaboration. Their most recognisable piece, the Royal Oak, required the work of many artisans to bring Gérald Génta’s design to life, resulting in the world’s first luxury sports watch. In their latest, the worlds of ‘haute horlogerie’ and fashion collide, as Audemars Piguet team up with the design studio of Matthew Williams, 1017 ALYX 9SM.

JACK and Mediabridge worked to welcome the unity of these two icons throughout London. Across billboard and takeover sites, the campaign photography reaffirmed this contemporary collaboration through a minimal and monochromatic identity.