Jack

Dr Pepper

The cult beverage Dr Pepper has relaunched in Great Britain, flaunting an all-new design and a campaign that marks their first in ten years. The redesign, packaged into their ‘Try More Weird’ campaign, champions a contrasting swirl made up by the brand’s distinctive burgundy and a new hot pink. Paired with the updated palette, the brand has also rebranded their zero-sugar option from Dr Pepper Zero to Dr Pepper Zerooo – low in sugar, high in ooos.

Collaborating with Kinetic, we embraced the weird and the whacky for a sizeable campaign throughout London and Bristol that spilled out beyond our billboard frames. The build featured giant cans and mega-sized manicules that had hands for fingertips – taking the phrase ‘a taste you can’t quite put your finger on’ a bit too on the nose.