Jack Arts

BARR PWR-BRU

From the legendary House of IRN-BRU comes a new ‘home-bru’d’ disruptor to the energy drinks market… A. G. Barr’s PWR-BRU. 

Packing a punch in four juicy new flavours, PWR-BRU contains a drop of IRN-BRU’s iconic ‘secret essence’ as well as caffeine, taurine and B-vitamins and is ‘made for those with an unquenchable thirst for greatness’. 

Targeting thirsty Glasgweigans on their morning commute, we worked with Barr to create a ‘drinkable billboard’ at the city’s famous Barrowland. Housing 444 cans, our ‘tease and reveal’ billboard gave passers-by a chance to try PWR-BRU before it hit the shelves, revealing a vivid new poster campaign underneath.