Jack Arts
A Language of Dragons
In collaboration with Harper Collins Publishing, JACK ARTS crafted a show-stopping, larger-than-life billboard to launch A Language of Dragons, one of 2025’s most highly anticipated fantasy debuts.
The creative billboard featured a dynamic spillboard design, bringing a colossal, lifelike dragon to life, poised as though it might soar into the sky at any moment. The striking visual not only commanded attention but also embodied the novel’s epic scale and mythical world. Positioned in the bustling Vinegar Yard area of London, the dramatic display stopped passersby in their tracks, sparking curiosity. The campaign ignited excitement, generating buzz, marking A Language of Dragons as the must-read fantasy of the year.