Diabolical
FKA Twigs: Eusexua
Self-described as “a love letter to how dance music makes me feel,” FKA Twigs has just released her highly-anticipated third studio album, Eusexua. Coining the word to describe a particular state of euphoria, Twigs effortlessly blends left-field digitalism and club ‘pop’ tunes. “Eusexua is a practice. Eusexua is a state of being. Eusexua is the pinnacle of human experience.”
Taking over one of most popular East London sites, Broadway Market, our music experts DIABOLICAL and XL Recordings collaborated to welcome the launch of Eusexua. The campaign dominated our 96 sheet in the most impactful way possible and featured a hypnotic portrait of FKA Twigs gazing straight down London Fields. The campaign, much like the album, is sure to stop people in their tracks.