Jack Arts
Witch Skincare
Our team delivered a multi-faceted interactive campaign bringing the magical healing qualities of Witch Skincare to the streets of Manchester with One Agency Media. To mark the release of the brand’s latest ‘Don’t Stress Spot Patches’ at Tesco, we crafted a head-turning experiential campaign to bring the product launch to life authentically, pairing free samples with positive affirmations to start the day off right.
We hand-selected space in the heart of Oxford Road to reach a young student demographic; the takeover site featured a tease and reveal element with the posters covered in free samples to remove and keep.. ‘pick a sample, not your spots’. Alongside the creative build, the campaign included product sampling and engaging mirrored 4-sheet posters, encouraging passersby to add their own positive affirmations and bring their own voices in to the empowering street-side activation.