Jack

V&Co

Founded in 1832, V&Co revolutionised the world of colour with its high-quality finishes.

Ahead of the pre-Christmas paint season, and just in time for those winter DIY projects, JACK partnered with Dentsu to launch V&Co’s Dead-Flat Matt paint on The Platform. The campaign highlights the paint’s transformative ultra-flat finish, making surfaces appear to disappear. A larger-than-life paintbrush, C&C routered from wood with dowels as the bristles, added some depth to the minimalist takeover of The Platform, appealing to customers who appreciate that premium finish on all their projects.