Jack

Driscoll’s

Boasting over 100 years of farming heritage, Driscoll’s is the global plant-to-punnet leader with their range of fresh strawberries, blueberries, raspberries, and blackberries.

Having made their way onto UK shelves (and into baskets) this summer, JACK, alongside And Rising, welcomed their launch with a ‘Devoted to Delicious’ campaign across our iconic 1 Quaker Street, in the heart of East London. The build was a celebration of their heritage and dedication to flavour, with a towering punnet of blackberries sitting within the Shoreditch skyline. The takeover welcomed passersby to some free fruit by simply following Driscoll’s on Instagram (with a live follower count attached to one of the 4 sheets) – challenging their tagline “Try one punnet & you’ll be devoted too.” The campaign made an unforgettable first impression, saying hello to their first UK customers in the most delicious way possible.