Jack Arts

Hexy B*tch: Daisy May Cooper

Trapped voices, swirling premonitions, and jump scares make for the perfect Halloween haunted creative billboard to promote the release of Hexy B*tch by Daisy May Cooper with Total Media.

Her latest book, described as ‘so funny, it’s deadly’, delves into the unexplained and shares the spookiest tales from across the world alongside her own chilling experiences. Our towering 96 sheet billboard glows in eerie UV when the sun sets, with a mystical crystal ball that reveals a hidden message after dark. Discreet speakers bring Daisy’s disembodied voice into the display, with the looped audio being used to interact with people as they pass – their reactions filmed to provide some jump-scare footage, the perfect trick for Halloween.