Diabolical

Wicked: The Soundtrack

Wicked (a.k.a Wicked: Part One) flies into cinemas this month, an adaption of the already adapted musical based on Gregory Maguire’s 1995 novel of the same name. The spectacular, generation-defining film adaption is destined to be the most talked-about film of the holiday season, with the official soundtrack, set to be no different.

To mark the film’s release to cinema screens, and the official soundtracks release across digital and physical formats, DIABOLICAL and Universal Music Group delivered a creative billboard in the heart of London, that truly defied gravity. The build featured the films protagonists, Glinda (Ariana Grande) and Elphaba (Cynthia Erivo) magically animated – seemingly floating up and down on opposite ends of the 96 sheet. Drawing on the album creative, the protagonists are reaching towards the centre, leaving the title ‘WICKED’ glowing in their signature emerald and pink, long into the London night.