Jack Arts

Somerset House: SOIL

To mark the launch of Somerset House’s new exhibition, SOIL, JACK ARTS created an eye-catching display designed to emphasise the importance of the world beneath our feet. The exhibition digs deep into soil’s vital role in our planet’s future, inviting viewers to explore its intricate and essential contributions to life on Earth. To bring this concept to life, the team constructed a bold visual experience on the Quaker Street site takeover, which captured the attention of all who passed by.

As part of the installation, the billboard takeover at Quaker Street in Shoreditch featured seed packet tearaways, offering a tangible interaction with the display that symbolises the connection between soil and growth. Along with strategically placed QR codes that connected the outdoor installation to the online booking page; the campaign encouraging immediate engagement with this exciting new addition to Somerset House.