Diabolical

Black Country, New Road: Besties

Black Country, New Road launched an exciting campaign in London with interactive billboards to announce their new single, “Besties”, and tease their upcoming album. Several billboards appeared across key locations in London, displaying the mysterious date “04.04.25” to build anticipation for the album’s release.

The creative billboards featured a large red button that fans could press, lighting up a star – a key visual element of the band’s album campaign. This interactive experience encouraged engagement from passersby and helped create buzz on social media as fans shared their excitement. The campaign effectively connected the band’s brand with their audience while offering a unique and memorable experience that heightened anticipation for their new music.