Adidas: Stan Smith
Is there a classic more timeless than the Adidas Stan Smith? Probably not, though that doesn’t mean it’s without innovation. Adidas have just launched the next generation of their staple trainer with a brand-new construction worked around eco-consciousness, using 50% recycled materials for the shoe upper. The sportswear brand has ambitious goals to cut down plastic waste, but they’ll be damned if that will come at the sacrifice of style.
Working with Kinetic for the new launch, the creative highlighted that emerald-green tone so synonymous with the shoe and its versatility, styled with tracksuits and jeans. Tying together the campaign’s environmental edge, we added a little extra something – mosaics of seed paper for passers-by to tear off and take home. The paper can be planted, watered, and will eventually grow into beautifully wild blooms. With takeover sites and billboards across the city in Southwark, Islington, Tower Hamlets, Hackney and beyond, keep an eye out for patches of organic greenery that just might’ve originated back here.