The Nue Co
Sustainability is a word that’s on everyone’s lips this year, and with good reason. But for skincare and supplements brand The Nue Co, it’s not just a principle – it’s a founding philosophy. With that in mind, their newest innovations are a cleanser and moisturiser duo named BARRIER CULTURE, formulated in the sensibility that “our skin health is connected to the health of our planet”. Going back to basics with safe, clean, sustainably sourced ingredients, this product pairing are designed to supplement virtually your entire skincare routine with just two steps.
We teamed up with The Nue Co to bring the BARRIER CULTURE launch to London, for a campaign that was organic in both its essence and execution. With a creative that looked like it had sprung straight from the streets, The Nue Co’s trademark typography and graphics were beautifully accompanied by natural imagery on billboards and takeovers in Hackney, Notting Hill, Southwark and Islington.