Jack

Guinness: Summer 2022

For Guinness’ summer season in 2022, surf’s up. As its seasonal creative paired the beer with the beach in the heart of British summer, we teamed up with Talon to take the message to the streets. Optimising our 16 sheet formats, the campaign’s simple-but-effective creative billboards became home to full-size surfboards with iconic Guinness branding. No pints in sight needed, they created plenty of impact in London and Manchester – never more than a few moments away from some of each city’s best boozers.