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Birds Eye: Green Cuisine

For Birds Eye’s Green Cuisine, our creative billboard campaign with McCann invited London to step into the plant age. As a well-established brand but a challenger in the competitive market of vegetarian alternatives, Birds Eye needed to stand out, which began with a revitalised colour palette and new cartoon characters introduced to front the line.

The campaign borrowed elements of guerrilla marketing – and so we layered a faux-flyposted creative featuring Green Cuisine’s foods over a poster that hinted at a familiar chicken shop brand’s advert lying underneath. The leading figures from Green Cuisine sat on top of the frame in 3D, admiring their interference efforts below. Causing quite a stir online, the billboards featured on Birds Eye’s LinkedIn, as well as on The Drum (and their socials), Campaign, and Little Black Book.