Jack

Müller: FRijj

After an eight-year hiatus, Müller, who we worked with previously on a Magic Eye inspired takeover, have just launched a creative campaign for the brand’s milkshake range: FRijj.

Working with Kinetic, we brought the brand’s iconic “Feel the URjj” tagline to life with a series of playful creative billboards throughout London and Birmingham. Despite a cautionary disclaimer reading ‘Warning: contains thick and creamy milkshake’, each billboard features a FRijj-shaped hole in the middle, giving the illusion that someone has been unable to ‘resist the URjj’: grabbing the larger-than-life bottle directly from the poster.

Campaign picked up the build and has further demonstrated the irresistible power of the ‘URjj’.