Diabolical
Ruel: Kicking My Feet
To launch Kicking My Feet, the second studio album from Australian singer-songwriter Ruel, DIABOLICAL and Virgin Music Group turned up the volume in Camden.
Featuring fan favourites ‘I Can Die Now’, ‘The Suburbs’ and ‘Wild Guess’, the campaign took the album beyond headphones and into the real world with an interactive billboard. Arching across the site was a giant orange gramophone, extending the full length of the billboard, which allowed passersby to speak to one another. Part creative billboard, part public listening party, the installation gave Camden a front-row seat to Ruel’s latest release.
