Jack Arts

PiCK UP!

For JACK ARTS latest mega-size creative billboard in Manchester, we worked with Talon to bring a tasty treat to the city streets. Bahlsen’s PiCK UP! chocolate and biscuit bars promise a satisfying snap and a generous slab of chocolate inside to uplift (and we certainly lifted them up!) The creative installation saw the bold blue packaging come to life across our 96 sheet billboard at Shudehill, featuring huge biscuits spilling out in a 3D design that had big impact.

And what could be better than a mammoth 6 metre chocolate biscuit perched on top of our billboard? … Free samples! Commuters in Manchester had the opportunity to pick up a PiCK UP! in sampling activation around the Shudehill bus interchange this week, bringing the latest snack to the streets of the city and into the hands of the public to try.